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ID 5305

New York City, NY

The Role

We are looking for a Influencer Strategy Director to join our team here in NYC. This person is a social and influencer first strategist with deep understanding of culture and creativity. With an uncanny ability to translate data into narratives and insights into tangible impact, you're the mastermind behind our content strategies. Your role is about creating extraordinary creative work that is social and influencer first.

What you will do…

• Provide creatives with a clearly defined, inspiring brief that contains the relevant information on the brand, the audience, content platforms and social and influencer srategy to enable them to develop creative ideas.
• Decode insights from various data sources, including, culture, influencers, influencer behaviors, audience behaviors, content trends, campaign performance and market intelligence.
• Utilizing a range of analytical methods and processes to identify, develop and activate insights from different data sets.
• Continuously fine-tune and adapt strategies based on emerging trends, consumer insight and performance data.
• When thinking about influencer, be able to translate client objectives and creative into effective casting criteria and approaches, bringing innovative casting/ideas/strategies to bear
• Be able to bring strategies to life with recommended casting lists using a tool like CreatorIQ
• Lead with data-fueled strategic insights and recommendations that steer campaign decisions.
• Have experience in writing consumer journeys for the social/influencer/content world.
• Be a expert in McCann’s strategic toolkit, campaign dashboard, and tech stack, and be committed to learn and each component of our connected, tech-backed system (example tools include CreatorIQ, Pulsar Social Listening, GWI etc)
• Keep abreast of current projects in development; collaborate with other Account Directors and wider team to brainstorm and create opportunities for clients
• Analyze data from our tech and tool stack to craft campaign/program reporting for client
• Spot and recognize critical data points for clients outside of standard reporting templates
• Background in strategy from social or influence. Ideally 7+ years
• The ability to think creatively, and facilitate creative thinking in others.
• Expert understanding of social media and influencer platforms.
• Rock-solid analytical and numerical prowess.
• A creative thinker who bridges data and insights with imaginative concepts.
• Familiarity with various data analysis tools and platforms.
• Insatiable curiosity and a naturally questioning mind.
• Strong client liaison skills – able to connect with clients and inspire their confidence and ongoing commitment.
• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
• Highly adaptive to changing client and team/business needs
• A change champion who pioneers new ideas and approaches

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary for this position is $135,000 - $155,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

• Bravery : We embrace innovation and take thoughtful risks to drive bold ideas forward.

We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

• Generosity : We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

How We Care for McCanners:

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).