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This range is provided by Unified Infotech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

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Kickstart your career and empower your future with Team Unified Infotech

About

Unified Infotech is a technology-first digital innovation partner to startups, SMBs, and enterprises across the U.S. For the last 15 years, we consult and engineer scalable web, mobile and cloud platforms that solve real business challenges. Our NYC office anchors our global strategy and storytelling. If you're a strong writer with a sharp marketing mind, this is your chance to shape the voice of a fast-growing tech brand.

The Role

Lead, Create, Redefine Digital Growth.

Unified Infotech is seeking a highly experienced and proven Digital Marketing Specialist to drive Unified’s brand expansion, demand generation and also lead website redesign initiatives for our clients.

This is a high-impact, strategic role for a senior marketer who understands how to design ROI-driven campaigns, lead end-to-end demand generation programs, drive organic growth through SEO, and deliver world-class web experiences.

Your Mission and Impact:

Full-Funnel Digital Marketing Leadership:

• Architect, execute, and scale a comprehensive digital marketing strategy across SEO, Paid Media, Content, Email Marketing, Social Media, and Automation.

Demand Generation:

• Own and lead B2B demand generation programs that drive qualified inbound leads, nurture engagement, and convert opportunities.
• Build and optimize lead generation funnels, nurture tracks, and account-based marketing initiatives (ABM).
• Develop and execute multi-channel campaigns targeting high-value audiences in Unified’s focus industries and markets.
• Partner closely with sales leadership to align marketing and revenue goals.
• Build and execute a robust SEO strategy focused on technical SEO, on-page optimization, content SEO, and authority building.
• Manage technical health (Core Web Vitals, structured data, crawl optimization), keyword strategy, backlink acquisition, and search rankings.
• Monitor, analyze, and optimize SEO performance using tools like SEMrush, aHrefs, Moz, Screaming Frog, GA4, and Google Search Console.

Client Website Redesign Project Management:

• Scope, plan, and lead client website redesigns — ensuring optimal UX/UI design, CMS platform selection, SEO optimization, web performance, and measurable conversion impact.

Strategic Brand Storytelling:

• Craft and deploy compelling marketing narratives, web content, thought leadership pieces, and creative assets to elevate Unified’s brand position.

Cross-Functional Collaboration:

• Work seamlessly with Sales, Engineering, Design, Operations, and Client Success teams to ensure marketing strategy is aligned to business priorities.

Analytics-Driven Optimization:

• Build KPIs and reporting dashboards to continuously monitor performance, derive insights, and optimize digital programs to achieve aggressive growth targets.

Team Building and Leadership:

• Recruit, lead, and mentor a team of digital marketers, SEO specialists, and creatives — fostering a high-performance, innovative team culture.

What You Bring

• 5+ yrs of progressive experience in digital marketing, with at least 3+ years in senior roles within B2B tech, SaaS, or digital consulting firms.
• Strong track record in building and scaling successful demand generation programs.
• Hands on experience in leading website re-design initiatives
• Advanced SEO expertise across technical, on-page, and off-page domains.
• Deep proficiency in digital marketing platforms like HubSpot, Salesforce, GA4, SEMrush, aHrefs, Moz, Google Ads, LinkedIn Ads, and Mailchimp.
• Experience managing end-to-end website redesign projects with an SEO-first and UX-focused mindset.
• Strong analytical acumen to turn marketing data into actionable growth strategies.
• Exceptional written and verbal communication skills — a confident presenter, collaborator, and strategic thinker.
• Hands-on knowledge of web platforms (WordPress, Drupal, Webflow) and familiarity with basic web technologies (HTML/CSS/JS basics).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and IT Services and IT Consulting

Referrals increase your chances of interviewing at Unified Infotech by 2x

Inferred from the description for this job

Medical insurance

401(k)

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