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MICA Consulting is excited to be partnered with their client to assist them in hiring a Marketing Analyst. Position Overview: We're seeking a high-energy Marketing Analyst ready to turn insights into impact. The Marketing Analyst will gather, analyze, and interpret customer and marketing data to understand customer behavior, measure performance, identify trends, and optimize marketing strategies. This role requires a strong analytical mindset, proficiency in data tools, and the ability to translate data into actionable insights that support business growth. As our client’s first Marketing Analyst, this is a great opportunity for a highly motivated self-starter to build marketing analytics for the department from the ground up. Are you ready to lead the charge? What You’ll Do: Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI. Collaborate with Strategic Intelligence to compile data and build reports from our client’s internal and external data sources related to products and members. Work with Marketing to compile performance data from digital sources, website analytics, and campaign results. Evaluate the impact and effectiveness of marketing efforts using internal and external data. Identify opportunities to maximize sales and market penetration, including cross-selling and external account acquisition. Identify new products and markets, forecast, and track sales trends. Access external sources such as census and competitive data related to member demographics, competition, and market factors influencing product demand and usage, including market segments, products, pricing, sales, and distribution methods. Make research-based recommendations, including understanding member behavior and identifying opportunities and segments to target. Utilize statistical techniques and data visualization tools to present insights and recommendations to stakeholders. Develop and maintain dashboards and reports to track KPIs and campaign effectiveness. Conduct market research and competitive analysis to identify trends, customer preferences, and growth opportunities. Collaborate with cross-functional teams (marketing, sales, product, finance) to align strategies with business objectives. Support A/B testing and other initiatives to optimize marketing efforts. Monitor customer behavior, segmentation, and engagement to improve targeting and personalization. Stay updated on industry trends, emerging marketing technologies, and best practices. Skills You Should Have: Bachelor’s degree in Marketing, Business, Statistics, Math, or a related quantitative field. Minimum 5 years of experience in marketing analytics, data analysis, or a similar role. Agency or in-house marketing experience required. Proficiency in analytics tools such as Tableau, Power BI, Google Analytics, or similar. Experience with SQL, Snowflake, Excel, and data visualization techniques. Experience with CRM and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce). Solid understanding of digital marketing tactics. Knowledge of market research methods. Excellent problem-solving skills, attention to detail, and independent working ability. Strong communication skills, with the ability to translate data into insights and present to stakeholders of varying seniority. Financial industry experience is highly preferred.

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