Top Quality Recruitment (TQR)
Marketing Program Specialist
Top Quality Recruitment (TQR) - Union City, California, United States, 94587
Work at Top Quality Recruitment (TQR)
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Overview
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Get AI-powered advice on this job and more exclusive features. The Marketing Program Specialist is responsible for managing industry tradeshow participation; driving attendance to sponsored activities, workshops and meetings from start-to-finish and develop collateral to support product positioning and brand awareness through online and offline channels. Key Activities Identify key opportunities and drive engagement through participation in high-impact industry tradeshows, virtual events, webinars and other relevant activities Develops materials, presentations and other marketing materials for launches, campaigns, email programs, product support, sales meetings, tradeshows and events. Strategize and implement campaigns leveraging traditional (collateral, print, direct mail, etc.) and digital (digital advertising, websites, email, etc.) marketing tactics. Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility. Collaborate with the US & LatAm Marketing team to help shape overarching marketing strategies, websites, e-marketing tools, and other digital marketing tactics. Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on schedule, and within project scope. Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & promotion requirements. Assess the state of current materials - revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible. Create and manage campaigns and lead tracking in Salesforce Preferred Skills Experience in data analytics and creating dashboards, preferred. Experience in campaign architecture, design and execution, preferred. Educations & Experience BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field. At least 2 years of experience in medical device marketing At least 2-3 years of experience with an understanding of Marketing Events & Marketing Communication. Solid computer skills, including MS Office, marketing software (SalesForce, HubSpot or comparable email solution) and applications (Web analytics, Google Adwords etc.) Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible. TQR is an equal-opportunity employer that encourages diversity. We will consider all applications. Accommodation for applicants with disabilities is available upon request. Are you looking to hire? Get started here: https://www.topqualityrecruitment.com/fill-a-position/ See hiring advice: https://www.topqualityrecruitment.com/blog/ See all available opportunities: https://www.topqualityrecruitment.com/jobs/ We thank all applicants for their interest and appreciate the time and effort involved; however, due to the large volume of resumes received only those candidates selected for an interview will be contacted. Please attached your resume to your application. Job ID: 7730 Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Advertising IndustriesMedical Equipment Manufacturing Referrals increase your chances of interviewing at Top Quality Recruitment (TQR) by 2x Get notified about new Marketing Program Specialist jobs in
Union City, CA . Redwood City, CA $105,000.00-$125,000.00 1 week ago Foster City, CA $85,000.00-$90,000.00 2 weeks ago Entry-Level Marketing and Campaign Coordinator San Francisco Bay Area $80,000.00-$100,000.00 2 weeks ago Pleasanton, CA $80,000.00-$95,000.00 1 week ago San Francisco Bay Area $102,500.00-$137,500.00 21 hours ago Marketing Coordinator for an Innovative Startup in Mountain View, CACustomer Event Coordinator (Part-time Contract) Oakland, CA $13,000.00-$150,000.00 1 week ago San Jose, CA $60,000.00-$75,000.00 4 days ago San Jose, CA $66,400.00-$132,000.00 3 weeks ago Jr. Technical Coordinator - Experiential MarketingMembership Relations and Communications Coordinator Palo Alto, CA $120,000.00-$200,000.00 2 weeks ago Channel Marketing Specialist, Sensor Solutions San Jose, CA $70,000.00-$100,000.00 2 weeks ago Redwood City, CA $87,516.00-$111,840.00 1 week ago Transportation Demand Management Coordinator San Jose, CA $65,000.00-$75,000.00 7 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Get AI-powered advice on this job and more exclusive features. The Marketing Program Specialist is responsible for managing industry tradeshow participation; driving attendance to sponsored activities, workshops and meetings from start-to-finish and develop collateral to support product positioning and brand awareness through online and offline channels. Key Activities Identify key opportunities and drive engagement through participation in high-impact industry tradeshows, virtual events, webinars and other relevant activities Develops materials, presentations and other marketing materials for launches, campaigns, email programs, product support, sales meetings, tradeshows and events. Strategize and implement campaigns leveraging traditional (collateral, print, direct mail, etc.) and digital (digital advertising, websites, email, etc.) marketing tactics. Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility. Collaborate with the US & LatAm Marketing team to help shape overarching marketing strategies, websites, e-marketing tools, and other digital marketing tactics. Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on schedule, and within project scope. Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & promotion requirements. Assess the state of current materials - revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible. Create and manage campaigns and lead tracking in Salesforce Preferred Skills Experience in data analytics and creating dashboards, preferred. Experience in campaign architecture, design and execution, preferred. Educations & Experience BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field. At least 2 years of experience in medical device marketing At least 2-3 years of experience with an understanding of Marketing Events & Marketing Communication. Solid computer skills, including MS Office, marketing software (SalesForce, HubSpot or comparable email solution) and applications (Web analytics, Google Adwords etc.) Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible. TQR is an equal-opportunity employer that encourages diversity. We will consider all applications. Accommodation for applicants with disabilities is available upon request. Are you looking to hire? Get started here: https://www.topqualityrecruitment.com/fill-a-position/ See hiring advice: https://www.topqualityrecruitment.com/blog/ See all available opportunities: https://www.topqualityrecruitment.com/jobs/ We thank all applicants for their interest and appreciate the time and effort involved; however, due to the large volume of resumes received only those candidates selected for an interview will be contacted. Please attached your resume to your application. Job ID: 7730 Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Advertising IndustriesMedical Equipment Manufacturing Referrals increase your chances of interviewing at Top Quality Recruitment (TQR) by 2x Get notified about new Marketing Program Specialist jobs in
Union City, CA . Redwood City, CA $105,000.00-$125,000.00 1 week ago Foster City, CA $85,000.00-$90,000.00 2 weeks ago Entry-Level Marketing and Campaign Coordinator San Francisco Bay Area $80,000.00-$100,000.00 2 weeks ago Pleasanton, CA $80,000.00-$95,000.00 1 week ago San Francisco Bay Area $102,500.00-$137,500.00 21 hours ago Marketing Coordinator for an Innovative Startup in Mountain View, CACustomer Event Coordinator (Part-time Contract) Oakland, CA $13,000.00-$150,000.00 1 week ago San Jose, CA $60,000.00-$75,000.00 4 days ago San Jose, CA $66,400.00-$132,000.00 3 weeks ago Jr. Technical Coordinator - Experiential MarketingMembership Relations and Communications Coordinator Palo Alto, CA $120,000.00-$200,000.00 2 weeks ago Channel Marketing Specialist, Sensor Solutions San Jose, CA $70,000.00-$100,000.00 2 weeks ago Redwood City, CA $87,516.00-$111,840.00 1 week ago Transportation Demand Management Coordinator San Jose, CA $65,000.00-$75,000.00 7 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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