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Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the

Freedom 2 Save

student debt program, and

FreeU

education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. The Marketing Manager, HCP Omnichannel

for

Digital & Field Marketing for

Abbott Diabetes Care Division

will

lead

the development and execution of the omnichannel marketing plan for

health care professionals

. As M

arketing Manager, HCP

Omnichannel, you will

be accountable for

ensuring that engagements

initiated

by commercial teams are

channel agnostic and

customer centric.

This role requires strong collaboration within the cross-functional

commercial

organization, which includes Field/HCP teams

, marketing team, commercial excellence, training, privacy,

compliance

and

Marketing Analytics/Business Insights

.

You will be

the thought leader in

optimizing

the existing strategy while evolving

to align with market landscape, product

launches

and

coverage changes

. You will be supported as well as rewarded for your performance in a dynamic environment offering opportunities for development and growth.

We recognize that people come from diverse backgrounds and skills and welcome all to apply. What You’ll Work On Omnichannel Strategy & Innovation Lead the design and execution of omnichannel strategies

for health care professionals

aligned with brand goals.

Align channel strateg

ies

with broader marketing goals by

identifying

an optimal

mix of digital, in-person, and traditional channels to effectively

enga

ge healthcare professionals and staff.

Champion data-driven, personalized HCP engagement across digital, in-person, and traditional channels.

Partner closely with cross-functional teams such as Sales, Medical, Digital, Integrated Media and Analytics to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.

Stay ahead of digital, AI, and marketing technology trends to

inform tech stack that

enhance

s

engagement and operational efficiency.

Partner with technology teams to evolve the marketing tech stack and drive innovation.

Insight

-Driven Optimization & Personalization Implement personalization at scale by

leveraging

advanced tools and technologies to deliver targeted, relevant content that resonates with specific demographics and customer preferences.

Define and implement a robust data strategy and measurement framework.

Leverage

latest technology advancements

to uncover insights,

optimize

content delivery, and improve performance.

Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness, including CRM, marketing automation, content management systems, and AI-driven tools.

Oversee the orchestration of personalized HCP journeys using segmentation and behavioral data.

Drive continuous improvement through experimentation,

measurement plans

, and actionable insights.

Cross-Functional Leadership & Capability Building Manage and develop a high-

performing

team focused on omnichannel execution and innovation.

Serve as a central collaboration point across US Commercial teams, aligning omnichannel efforts with broader marketing, medical, and sales initiatives.

Partner with IT, Commercial Excellence, Legal, and Compliance teams to ensure seamless integration of marketing technologies, alignment with sales activities, and adherence to regulatory standards in all omnichannel initiatives

Ensure all omnichannel activities

comply with

regulatory standards and company policies, collaborating with Legal and Compliance teams to navigate the complexities of vaccine marketing across various channels.

Support training, content rollout, and capability enhancement through strategic partnerships and performance dashboards.

Required Qualifications Bachelors Degree required; MBA preferred. Six years product marketing experience including HCP marketing. Experience with marketing analytics.

Preferred Qualifications MBA, MS Degree in Business

Proven

expertise

in developing and executing data-driven marketing strategies that span multiple channels, including digital, in-person, and traditional mediums.

Previous

experience in leading teams

and connecting the dots across diverse marketing and sales activities

Strong understanding of healthcare industry regulations, with the ability to navigate compliance requirements in highly regulated environments.

Demonstrated ability to work collaboratively with cross-functional teams (e.g., Sales, Medical, Digital, Analytics) to drive customer-centric marketing solutions.

Exceptional analytical skills, with

a track record

of using data insights to inform and adjust commercial and marketing strategies.

Highly driven to make an impact as part of a high-growth, transformational

organization

Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment

Strong strategic thinking, executive presence capabilities, and attention to detail

Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience

Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

https://abbottbenefits.com/ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at

abbott.com , on LinkedIn at

https://www.linkedin.com/company/abbott-/ , and on Facebook at

https://www.facebook.com/AbbottCareers .

The base pay for this position is $146,700.00 – $293,300.00. In specific locations, the pay range may vary from the range posted.

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