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The Marketing Specialist —Content and Brand will collaboration across the business to translate
complex climate-control and specialty-rental solutions into engaging stories that attract and educate construction and industrial buyers. This position is responsible for long-form content, social presence, and brand consistency across all channels.
Key Responsibilities
• Story Mining & Writing – Interview sales reps and customers; craft one case study and one
• Social Presence – Write and schedule two LinkedIn posts per week; monitor engagement and
respond to comments.
• Collateral Coordination – Select photos, brief designers on banners, trade-show materials,
business cards, and other print assets.
• Website & Resource Hub – Update copy and images in the CMS; ensure new resources are
uploaded to the internal SharePoint site before launch.
• Brand Stewardship – Maintain tone, terminology, and visual guidelines across every touchpoint.
Success Metrics
• Two LinkedIn posts per week with average engagement ≥ 3 %
• Twelve case studies or blog posts published annually
• Collateral requests turned around within five business days
Required Qualifications
• 3-5 years of B2B content or brand-marketing experience with a strong writing portfolio.
• Proven ability to interview subject-matter experts and turn notes into compelling copy.
• Proficiency with a mainstream design or layout tool (e.g., Canva or Adobe) and basic image
editing.
• Understanding of SEO fundamentals, UTM tagging, and social-media scheduling dashboards.
Preferred
• Familiarity with industrial, oil-and-gas, or construction terminology.
• Experience coordinating with external designers or print vendors.
Health, dental, vision, 401(k) with match, flexible PTO, remote-work Fridays, annual professional development stipend, and opportunity to attend 1-2 industry events each year for on-site content creation.
Seniority level
Seniority level Entry level
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries Equipment Rental Services
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Brand Marketing Specialist