The LaSalle Group
B2B Channel Marketing Specialist Job at The LaSalle Group in Deer...
The LaSalle Group - Deerfield, Illinois, United States
Work at The LaSalle Group
Overview
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Overview
LaSalle Network is looking to hire a Channel Marketing Specialist for one of our top clients in the B2B space to support strategic initiatives across distributors, dealers, and contractor channels.
You'll play a key role in developing and executing marketing programs that drive product awareness, customer engagement, and sales performance through indirect sales partners.
This role is ideal for a collaborative marketer with a passion for the building products or plumbing industry, and a strong understanding of how to activate across traditional and digital B2B channels!
Key Responsibilities
Qualifications
If this role is a good fit for you, apply today!
LaSalle Network is an Equal Opportunity Employer m/f/d/v.?
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
You'll play a key role in developing and executing marketing programs that drive product awareness, customer engagement, and sales performance through indirect sales partners.
This role is ideal for a collaborative marketer with a passion for the building products or plumbing industry, and a strong understanding of how to activate across traditional and digital B2B channels!
Key Responsibilities
- Develop and execute channel marketing programs that support distributor, wholesaler, and contractor engagement
- Collaborate with product, sales, and creative teams to develop co-branded assets, product collateral, displays, and promotional kits
- Manage MDF (Market Development Funds) allocation and track ROI on co-marketing activities
- Support the rollout of new product launches with channel-specific messaging and toolkits
- Create sales enablement materials (e.g., pitch decks, training presentations, sell sheets) tailored to each partner tier
- Maintain channel marketing calendars and coordinate regional/trade events or customer trainings
- Analyze marketing performance across partners and provide insights to improve program effectiveness
- Ensure brand consistency across all partner-facing materials and campaigns
- Assist with CRM/email marketing programs targeting channel partners
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2+ years of B2B marketing experience, preferably in industrial, plumbing, or building products
- Strong understanding of distributor/dealer/channel partner ecosystems
- Proficiency in Microsoft Office, Salesforce, and marketing automation tools (e.g., HubSpot, Pardot, Salesforce, etc.)
- Excellent project management, communication, and cross-functional collaboration skills
- Experience working with plumbing, HVAC, electrical, or construction-related products is a HUGE plus
- Understanding of how channel partners go to market (e.g., showroom, contractor, distributor model) is also a HUGE plus
If this role is a good fit for you, apply today!
LaSalle Network is an Equal Opportunity Employer m/f/d/v.?
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.