Get new jobs for this search by email

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, Chick-fil-A, and Under Armour build for the AI-native web.

Our mission is to enable the world ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

Reporting to the Head of Growth Marketing, you will be the senior IC who designs, builds, and scales the paid-growth engine that fuels Vercel’s pipeline. You’ll take channels from 0 → 1 through rapid-fire experimentation, then 1 → 100 through rigorous optimization and automation.

What You Will Do:

Own the performance marketing strategy that maximizes qualified pipeline while maintaining best-in-class ROAS / marginal CAC.

Build the channel roadmap (SEM, SMM, Display, Dev-community media, ABM, programmatic, etc.) including hypotheses, budgets, and measurement plans.

Stand up net-new channels, campaigns, and creative from scratch; iterate rapidly to product-channel fit.

Own campaign architecture, tracking, QA, and day-to-day bid/creative optimization.

Orchestrate a bench of best-in-class agencies and contractors across SEM, paid social, display, native, developer media, and emerging channels.

Partner with Product Marketing, Brand, DevRel, and Revenue Ops to align narratives, landing pages, and measurement.

About You:

10+ years in performance / growth marketing with 5+ years owning paid budgets for dev-tool or API/SaaS products; you can quote benchmark CPCs for “Next.js hosting” in your sleep.

A 0-to-1 builder and 1-to-100 scaler — you’ve launched at least one channel from scratch and later managed multi-million-dollar spend without efficiency erosion.

Hands-on with Google Ads, LinkedIn, Meta, X, programmatic DSPs, and analytics (GA4, Looker, Mode, SQL).

Fluent in B2D and technical buyer psychology; you know when to speak latency and when to speak ROI.

Proven record of agency leadership (selection, onboarding, creative direction, performance governance).

Obsessively data-driven: you design rigorous tests, understand incrementality vs. attribution, and can defend spend to Finance.

Creative thinker who can brief landing pages, video ads, and interactive demos that resonate with engineers.

Comfortable in a hybrid SF environment and excited to collaborate in-person with Product, Engineering, and DevRel three days a week.

Bonus If You:

Prior success marketing infrastructure‐as-code, edge networks, or serverless platforms.

Familiarity with CDPs, reverse-ETL, and post-signup lifecycle automation.

Experience localizing campaigns for EMEA and APAC developer ecosystems.

Competitive compensation package, including equity.

Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

Flexible Time Off.

We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $175,000-$225,000. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

#LI-GM1

Apply Now.

Tell us why you’d be a good fit for the Performance Marketer role.

First Name

Last Name

Email Address

Phone Number

Resume Resume should be a PDF under 3.5MB.

Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications

United States Germany United Kingdom Australia Netherlands Canada India Japan Other

Will you require Visa Sponsorship now, or in the future?

Yes No

Do you live in one of the following states?Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming.

Yes No

Are you a 0-to-1 builder and 1-to-100 scaler? Share an example about how you’ve launched at least one channel from scratch and managed multi-million-dollar spend without efficiency erosion.

Please double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application.

I have reviewed and confirmed that all the information provided is accurate and complete.

U.S. Standard Demographic Questions .

At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way.

Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

How would you describe your gender identity? (mark all that apply)

Man Non-binary Woman I prefer to self-describe I don't wish to answer

How would you describe your racial/ethnic background? (mark all that apply)

Black or of African descent East Asian Hispanic, Latinx or of Spanish Origin Indigenous, American Indian or Alaska Native Middle Eastern or North African Native Hawaiian or Pacific Islander South Asian Southeast Asian White or European I prefer to self-describe I don't wish to answer

How would you describe your sexual orientation? (mark all that apply)

Asexual Bisexual and/or pansexual Gay Heterosexual Lesbian Queer I prefer to self-describe I don't wish to answer

Do you identify as transgender?

Yes No I prefer to self-describe I don't wish to answer

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?

Yes No I prefer to self-describe I don't wish to answer

Are you a veteran or active member of the United States Armed Forces?

Yes, I am a veteran or active member No, I am not a veteran or active member I prefer to self-describe I don't wish to answer

Optionally, include links to your social media profiles.