Local Area Marketing Manager
Home Franchise Concepts, LLC - Flower Mound, Texas, us, 75027
Work at Home Franchise Concepts, LLC
Overview
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Overview
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. Hybrid - Flower Mound, TX 777 International Parkway 3rd Floor Flower Mound, TX 75022, USA
Flower Mound Hybrid - Flower Mound, TX 777 International Parkway 3rd Floor Flower Mound, TX 75022, USA
Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, Premier Garage, AdvantaClean, LightSpeed Restoration, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico. Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fits JM Family’s key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth. A few of the Company’s many Accolades and Awards About the Job The Local Area Marketing Manager role aides all aspects of marketing and communication for Kitchen Tune-Up. This position works closely with the Marketing Director, marketing team, Graphic Designer, and the rest of the Home Office team members for Kitchen Tune-Up & Bath Tune-Up to facilitate the execution of social, digital, traditional marketing, and communication strategies. The Local Area Marketing Manager is responsible for evaluating the effectiveness of marketing strategies, tactics & programs in the field. They will provide feedback and collaborate with the Marketing Director and marketing team to influence the evolution of programs, systems & processes. Must have a working knowledge of both digital and traditional marketing tactics. Essential Job Functions The Local Area Marketing Manager works closely with members of our marketing team, Regional Operations Manager teams and the franchisees. The Local Area Marketing Manager(LAMM) will lead the education of franchisee local area marketing plans that are aligned to brand standards, training and goals. Presents the marketing plan to support franchisees by driving lead generation and LAM program adoption. The LAMM is responsible for evaluating the effectiveness of marketing strategies, tactics & programs in the field. They will provide feedback and collaborate with the Marketing Director and marketing team to influence the evolution of programs, systems & processes.Must have working knowledge of both digital and traditional marketing tactics. Responsibilities Educate franchisees on marketing programs and other activities to drive lead generation Assist/educate groups of franchisees with marketing activities: social media, vendor relations, events, digital and organic marketing Have firsthand knowledge of any negative impacts in the field - investigate and provide solutions Train Franchisees via Townhalls on new and existing marketing programs Act as the primary marketing leader on the brand marketing initiatives and lead generation sources; attend regular brand meetings and present marketing updates Meet regularly with the marketing director and team to provide status on execution of the marketing plan Understand all corporate and local area marketing programs in order to communicate to franchisees Identify new local opportunities to build brand awareness and generate leads Proactively share best practices and successes with brand and broader marketing team Provide brand-specific insights and key achievements to marketing leadership Provide Franchisee education and support via group efforts - Webinars, Town Halls, Office Hours Attend brand meetings and yearly conventions Skill Requirements: Bachelor’s Degree in marketing or related field is preferred but not required Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships. Experienced working with vendor partners Creative mindset and problem solver Team player and collaborative Organized with the ability to manage multiple tasks while prioritizing Strong communication and influencing skills and able to work well cross-functionally Excellent written, verbal, and interpersonal skills Field marketing experience or relevant experience. Experience in Photoshop & Adobe Illustrator preferred but not required. 3+ years marketing experience within a retail or franchise organization preferred. Must be able to take ownership and work independently If you enjoy the kitchen remodeling industry and nurturing business owners for success, we have an exciting opportunity for the right candidate. Check out Kitchen Tune-Up and Home Franchise Concepts online and on social media to see more about our brands. Physical and Workplace Requirements Light duty work environment – primarily office-based with minimal physical exertion. Ability to sit for extended periods while working on a computer. Occasional standing or walking for presentations or facilitation. Ability to lift and carry up to 25 lbs occasionally (e.g., training materials, equipment). To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law. DISABILITY ACCOMMODATIONS If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance. #HFCGO25 QualificationsSkillsBehaviors
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: EducationExperienceLicenses & Certifications Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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