Lensa
Director, Field Marketing - Central, Midwest and Southwest Region...
Lensa - San Antonio, Texas, United States, 78208
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Overview
Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote
Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote
1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!
Director, Field Marketing- Central, Midwest and Southwest Regions
This is a hybrid role- you will work from home and will be required to travel throughout Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. The ideal candidate will reside in one of these markets.
Coldwell Banker Realty is seeking a strategic, innovative and results-driven
Field Marketing Director
to lead a team and the marketing efforts across some of our most dynamic regions. This role supports key markets including Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. You will partner closely with two Regional Presidents and collaborate directly with agents, managers and field marketing specialists to drive Coldwell Banker Realty’s value proposition through bold and localized execution.
You will be on the ground where it matters, building relationships, driving strategy, and fueling business growth.
In this position, you will lead a team and have a direct hand in shaping recruiting and retention strategies, launching innovative marketing campaigns, and leading field support that delivers meaningful business impact. The ideal candidate thrives in fast-paced environments, brings strong communication and leadership skills, and is energized by both one-on-one coaching and large group initiatives.
We Are Looking For a Modern Marketing Leader Who
Is obsessed with growth and inspired by opportunity Is relentlessly focused on talent and developing others Is always finding a better way to deliver value through innovation Is committed to achieving exceptional results with clarity and purpose
Responsibilities Include
Own the development, execution, and results of the company’s local marketing plan, including advertising, strategy, and tactical implementation, and clearly communicate the progress regularly to internal stakeholders. Maintain a significant presence in the market by interacting with local senior leaders on strategies that support the agent value proposition. Select, provide strategic direction, and develop marketing managers located in the region to support local operating company marketing needs. Work proactively in the field to promote marketing initiatives and assist agents/employees with marketing, by leveraging marketing managers and specialists. Develop relationship with top-producing agents to support their marketing and business goals, focusing on the company’s products and programs Effectively communicate the Coldwell Banker marketing suite and technology stack and its benefits and provide support Conduct research and analysis on competing brokerages, identifying opportunities, and working with company leaders to connect competitive advantages with actionable strategic decisions Exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
The Ideal Candidate Will Have
Real estate brokerage or agency experience Persuasive oral and written communication skills and strong listening skills Polished public speaking ability, capable of delivering compelling and professional presentations Bachelor’s degree in marketing or related field
Candidates For The Position Must Have
Minimum 8-10 years of multi-channel marketing experience in a medium/large professional services company with 4 years of team lead experience at management/Director level Experience in social media, online and traditional advertising Demonstrated ability to work well in a minimally supervised, fast-paced environment Ability to travel up to 50% of the time
Coldwell Banker (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/)
(NYSE: HOUS) is moving real estate to what's next.
Home to some of the most recognized brands in real estateBetter Homes and Gardens Real Estate (https://www.bhgre.com/) ,Century 21 (https://www.century21.com/) ,Coldwell Banker (https://www.coldwellbanker.com/) ,Coldwell Banker Commercial (https://www.cbcworldwide.com/) ,Corcoran (https://www.corcoran.com/) ,ERA (https://www.era.com/) , andSotheby's International Realty (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included.
What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people-first culture,
which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work Forbes World's Best Employers Newsweek World's Most Trustworthy Companies Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Lensa by 2x Get notified about new Director of Field Marketing jobs in
San Antonio, TX . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote
1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!
Director, Field Marketing- Central, Midwest and Southwest Regions
This is a hybrid role- you will work from home and will be required to travel throughout Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. The ideal candidate will reside in one of these markets.
Coldwell Banker Realty is seeking a strategic, innovative and results-driven
Field Marketing Director
to lead a team and the marketing efforts across some of our most dynamic regions. This role supports key markets including Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. You will partner closely with two Regional Presidents and collaborate directly with agents, managers and field marketing specialists to drive Coldwell Banker Realty’s value proposition through bold and localized execution.
You will be on the ground where it matters, building relationships, driving strategy, and fueling business growth.
In this position, you will lead a team and have a direct hand in shaping recruiting and retention strategies, launching innovative marketing campaigns, and leading field support that delivers meaningful business impact. The ideal candidate thrives in fast-paced environments, brings strong communication and leadership skills, and is energized by both one-on-one coaching and large group initiatives.
We Are Looking For a Modern Marketing Leader Who
Is obsessed with growth and inspired by opportunity Is relentlessly focused on talent and developing others Is always finding a better way to deliver value through innovation Is committed to achieving exceptional results with clarity and purpose
Responsibilities Include
Own the development, execution, and results of the company’s local marketing plan, including advertising, strategy, and tactical implementation, and clearly communicate the progress regularly to internal stakeholders. Maintain a significant presence in the market by interacting with local senior leaders on strategies that support the agent value proposition. Select, provide strategic direction, and develop marketing managers located in the region to support local operating company marketing needs. Work proactively in the field to promote marketing initiatives and assist agents/employees with marketing, by leveraging marketing managers and specialists. Develop relationship with top-producing agents to support their marketing and business goals, focusing on the company’s products and programs Effectively communicate the Coldwell Banker marketing suite and technology stack and its benefits and provide support Conduct research and analysis on competing brokerages, identifying opportunities, and working with company leaders to connect competitive advantages with actionable strategic decisions Exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
The Ideal Candidate Will Have
Real estate brokerage or agency experience Persuasive oral and written communication skills and strong listening skills Polished public speaking ability, capable of delivering compelling and professional presentations Bachelor’s degree in marketing or related field
Candidates For The Position Must Have
Minimum 8-10 years of multi-channel marketing experience in a medium/large professional services company with 4 years of team lead experience at management/Director level Experience in social media, online and traditional advertising Demonstrated ability to work well in a minimally supervised, fast-paced environment Ability to travel up to 50% of the time
Coldwell Banker (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/)
(NYSE: HOUS) is moving real estate to what's next.
Home to some of the most recognized brands in real estateBetter Homes and Gardens Real Estate (https://www.bhgre.com/) ,Century 21 (https://www.century21.com/) ,Coldwell Banker (https://www.coldwellbanker.com/) ,Coldwell Banker Commercial (https://www.cbcworldwide.com/) ,Corcoran (https://www.corcoran.com/) ,ERA (https://www.era.com/) , andSotheby's International Realty (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included.
What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people-first culture,
which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work Forbes World's Best Employers Newsweek World's Most Trustworthy Companies Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Lensa by 2x Get notified about new Director of Field Marketing jobs in
San Antonio, TX . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr