Lensa
Director, Field Marketing - Central, Midwest and Southwest Region...
Lensa - San Francisco, California, United States, 94199
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Overview
Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote
14 hours ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today! Position: Director, Field Marketing - Central, Midwest and Southwest Regions This is a hybrid role, requiring work from home and travel throughout Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth, Houston, Minnesota, Ohio, Pittsburgh, St. Louis, and Utah. The candidate should reside in one of these markets. Coldwell Banker Realty seeks a strategic, innovative, results-driven
Field Marketing Director
to lead regional marketing efforts. The role involves partnering with Regional Presidents, collaborating with agents, managers, and field marketing specialists to promote Coldwell Banker Realty’s value proposition through localized execution. You will be on the ground, building relationships, driving strategy, and supporting business growth. Responsibilities include shaping recruiting and retention strategies, launching marketing campaigns, and leading field support initiatives. We Are Looking For a Modern Marketing Leader Who: Is obsessed with growth and opportunity Focuses on talent development Innovates to deliver value Achieves results with clarity and purpose Responsibilities Include: Developing and executing local marketing plans, including advertising and strategy, with regular updates to stakeholders. Maintaining a market presence by engaging with local senior leaders. Selecting and guiding regional marketing managers. Promoting marketing initiatives and supporting agents/employees. Building relationships with top-producing agents to support their goals. Communicating the Coldwell Banker marketing suite and providing support. Conducting market research and competitive analysis. Interacting tactfully with internal and external customers. The Ideal Candidate Will Have: Experience in real estate brokerage or agency Strong communication and public speaking skills Bachelor’s degree in marketing or related field Must Have: 8-10 years of multi-channel marketing experience in a medium/large professional services company, with 4+ years in team leadership at management/director level Experience in social media, online, and traditional advertising Ability to work independently in a fast-paced environment Willingness to travel up to 50% Coldwell Banker is a leading real estate brand with approximately 2,800 offices and over 99,000 sales associates worldwide. It is a subsidiary of Anywhere Real Estate Inc., which owns several prominent real estate brands. Anywhere Real Estate Inc. (NYSE: HOUS) is transforming the real estate industry, supporting nearly 1 million transactions annually across more than 118 countries. We value talent, growth, and a people-first culture, fostering empowerment, innovation, and collaboration. Our company has been recognized as a Great Place to Work, Forbes World's Best Employers, and more. EEO Statement:
EOE including disability/veteran
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14 hours ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today! Position: Director, Field Marketing - Central, Midwest and Southwest Regions This is a hybrid role, requiring work from home and travel throughout Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth, Houston, Minnesota, Ohio, Pittsburgh, St. Louis, and Utah. The candidate should reside in one of these markets. Coldwell Banker Realty seeks a strategic, innovative, results-driven
Field Marketing Director
to lead regional marketing efforts. The role involves partnering with Regional Presidents, collaborating with agents, managers, and field marketing specialists to promote Coldwell Banker Realty’s value proposition through localized execution. You will be on the ground, building relationships, driving strategy, and supporting business growth. Responsibilities include shaping recruiting and retention strategies, launching marketing campaigns, and leading field support initiatives. We Are Looking For a Modern Marketing Leader Who: Is obsessed with growth and opportunity Focuses on talent development Innovates to deliver value Achieves results with clarity and purpose Responsibilities Include: Developing and executing local marketing plans, including advertising and strategy, with regular updates to stakeholders. Maintaining a market presence by engaging with local senior leaders. Selecting and guiding regional marketing managers. Promoting marketing initiatives and supporting agents/employees. Building relationships with top-producing agents to support their goals. Communicating the Coldwell Banker marketing suite and providing support. Conducting market research and competitive analysis. Interacting tactfully with internal and external customers. The Ideal Candidate Will Have: Experience in real estate brokerage or agency Strong communication and public speaking skills Bachelor’s degree in marketing or related field Must Have: 8-10 years of multi-channel marketing experience in a medium/large professional services company, with 4+ years in team leadership at management/director level Experience in social media, online, and traditional advertising Ability to work independently in a fast-paced environment Willingness to travel up to 50% Coldwell Banker is a leading real estate brand with approximately 2,800 offices and over 99,000 sales associates worldwide. It is a subsidiary of Anywhere Real Estate Inc., which owns several prominent real estate brands. Anywhere Real Estate Inc. (NYSE: HOUS) is transforming the real estate industry, supporting nearly 1 million transactions annually across more than 118 countries. We value talent, growth, and a people-first culture, fostering empowerment, innovation, and collaboration. Our company has been recognized as a Great Place to Work, Forbes World's Best Employers, and more. EEO Statement:
EOE including disability/veteran
#J-18808-Ljbffr