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Digital Marketing Manager / Ad Trafficking Manager

Publication or Company  Personal Capital
Industry  Advertising Agency, Internet/Online/New Media, Marketing, Social Media
Salary Competitive
Benefits 401K/403B, Dental, Health, Stock/Options
Job Duration Full Time
Job Location San Francisco, CA
Job Requirements Personal Capital is breaking new ground in financial services – bringing consumers simple tools and honest advice in our quest to revolutionize wealth management. CNBC just named Personal Capital as a” 2014 Top 50 Disruptor Company”. We’re popularizing wealth management for the digital age through our popular mobile app where consumers can view their entire financial portfolio. As part of the digital marketing team at our high growth company, you’ll have the opportunity to work with young and talented marketing professionals as well as with the company’s seasoned executives. The position is based in San Francisco and reports to the Digital Marketing team supervisors.

Ideal Candidate: We are looking for a Digital Ad operations/trafficking professional with at least 2 years’ experience in managing digital campaigns across multiple vendors, ad trafficking, testing and budget management. Successful candidates should be metrics-focused and comfortable with data and demonstrate a passion for digital marketing. Potential candidates should also have a solid understanding of emerging media and tracking technologies, and know how to leverage these effectively to drive results. Agency experience is a plus. If you’re ready for a step up in your career and want to join a high-growth, fast pace start up, Personal Capital is a great fit for you.


Responsibilities:

. Manage paid digital media campaigns directly or indirectly in conjunction with external agencies to support qualified lead generation on mobile, display, search, affiliate and traditional media
. Project-manage creative repository, ad trafficking, keyword lists, custom audiences, and ad spend /marketing budgets
. Upload creative assets, build campaigns, implement tracking, set up URLs and traffic ad tags for multichannel marketing campaigns
. Modify and customize landing pages as needed
. Experiment, test, and deploy new sourcing channels / offers / landing pages
. Analyze existing creative and media performance to optimize results and share insights
. Generate actionable observations, insights, and recommendations and communicate internally and externally to outside agencies to optimize lead generation

Desired skills and experience:

. Data driven and action-oriented; creative and willing to pitch in where needed
. Solid understanding of ad tracking/trafficking, a/b/n testing, tag management and web analytics
. 2+ years of agency- or client-side experience in implementing direct response online marketing programs display, social, and mobile. Affiliate and SEM experience a plus
. Strong project management skills with an ability to facilitate growth across 10+ partners
. Strong communication skills and ability to interact with agency partners, vendors, senior executives and peers in a collaborative work environment
. Team player and self-starter; comfortable working in a fast-paced startup and taking initiative with limited resources
. BA/BS degree
About Our Company The financial world is at a crossroads between the old brick and mortar institutions and a new digital frontier. We at Personal Capital are looking to disrupt this industry, bringing to everyone the kind of wealth management and advice only the wealthiest could previously afford. We also have a grand vision to simplify personal finance and put it at everyone's fingertips. Our technology-first mentality has afforded us the ability to create award-winning software and applications – and has driven our industry-leading growth.

For more information on Personal Capital, please visit www.personalcapital.com.