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Digital Media Strategist/Senior Strategist

Publication or Company 
Industry  Advertising Agency
Job Duration Full Time
Job Location Bala Cynwyd, PA
Job Requirements Responsibilities:

• Lead digital planning conversations across multiple accounts/categories
• Communicate with internal and external clients on rationale, requirements and limitations of digital strategies including, but not limited to, SEM, Display and Social media
• Establish KPI’s and success metrics for digital campaigns and implement optimizations to reach these goals
• Provide recommendations for new, innovative digital media executions to client account managers and planners
• Provide regular campaign reporting and post-campaign analysis
• Provide financial management and billing verification for each campaign
• Keep informed of relevant issues affecting the advertising industry as well as your clients’ specific industries
• Utilize and interpret in-house and online research tools (Comscore, Evaliant, etc.)
• Effectively perform analysis of various types of digital media packages and digital media opportunities
• Assist in preparing documents and reports for client meetings and ongoing client communication

Qualifications:

o Minimum three years of relevant digital advertising experience; prior agency experience preferred
o Understanding of digital media and advertising concepts
o Experience with various reporting tools and systems (3rd party ad servers, digital research, DSP platforms)
o Strong quantitative and analytical skills
o Ability to foster productive relationships with internal and external business partners
o Strong team player with excellent interpersonal and communication skills
o Knowledge of the trends and technologies influencing the online advertising industry
o Strong attention to detail; exceptional technical and problem-solving skills; strategic mindset
o Ability to work under tight deadlines using strong organization and time management skills
o Possess a strong working knowledge of Microsoft Outlook, Word, Excel (including pivot tables) and PowerPoint
o Undergraduate degree required - BA/BS required
About Our Company Harmelin Media is a fast paced, growing company seeking a seasoned digital media professional. This position will be responsible for strategic development of digital media recommendations across a wide variety of media channels and clients. Title and salary will be commensurate with experience.