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Email Marketing Associate

Publication or Company  Ziff Davis, LLC
Industry  Marketing
Job Duration Full Time
Job Location New York, NY
Job Requirements Located in our NYC office, we are looking for an experienced Email Marketing Associate to help expand our newsletter and deal programs. In this role you will play a key part in the end-to-end planning and execution of high volume email campaigns, including: scheduling, deployment, analysis of performance, and management of technical projects. The optimal candidate will have experience in the Email Marketing space and demonstrate the ability to manage email marketing initiatives with a keen eye for detail and delivering clear and concise messages to users in a way that drives engagement and revenue growth.

Key responsibilities include:
• Own the editorial email calendar and coordinate with various teams for maximizing on traffic drivers and potential revenue generators.
• Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate persons for reviews and approvals.
• Perform analyses on email performance by leveraging big data sets (via excel formulas, SQL queries and big data tools).
• Manage the progress of email automation initiatives and report updates to key stakeholders.
• Spearhead A/B testing across various brands on both subscriber acquisition and retention campaigns.
• Implement list segmentation strategies for targeted email campaigns.
• Create HTML newsletters based on existing templates, create/code new email templates, QA email test proofs, set audience targeting rules and deploy campaigns.
• Work closely with the Deal Procurement team in the creation and implementation of email campaigns and facilitating the growth of new ideals and mail streams.

Qualifications:
• 1 -2 years in Email Marketing, eCommerce, Affiliate Marketing, Content Marketing or Customer Relationship Management.
• Bachelor’s degree required.
• Proven ability to manage a digital marketing campaign end-to-end.
• Strong Microsoft Excel experience (VLOOKUP, Pivot Tables, SUMif statements, etc.).
• Performing Business Analytics functions, including getting data, pinpointing KPIs and providing summary callouts/key takeaways (ability to write SQL preferred)
• Experience with A/B testing and ability to analyze KPIs which can be needle movers
• Strong written communication skills and ability to convey SOPs to large teams and multiple stakeholders
• Excellent time-management skills, organization and project management skills, and attention to detail
• Moderate writing and copyediting skills
• HTML coding experience – specifically for email.
• Using creative thinking regarding marketing testing techniques and options.
• Experience with enterprise level email platforms, such as: Lyris, Zeta, ExactTarget, YesMail, Cheetah Mail, Strong Mail, Bronto, RoboMail, VoloMP or similar
About Our Company Ziff Davis, LLC is a leading global digital media company specializing in the technology and gaming markets, reaching in-market buyers and influencers in both the consumer and business-to-business space every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, IGN.com, ExtremeTech.com, Geek.com, Toolbox.com, Computershopper.com, and eMedia. Ziff Davis B2B Focus, Inc. (“Ziff Davis B2B”) is a leading provider of online research to enterprise buyers and of high-quality leads to IT vendors. Ziff Davis also operates NetShelter, an advanced ad targeting platform focused on tech buyers, and TechBargains.com and LogicBuy.com, leading providers of deals and discounts on tech products.