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E-Mail Marketing Manager

Publication or Company 
Industry  Marketing
Job Duration Full Time
Job Location Bonita Springs, FL
Experience Level 3 years
Job Requirements TEN: The Enthusiast Network is seeking a full-time E-Mail Marketing Manager for the Bonita Springs, FL office.

About Us
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld and GrindTV. With more than 60 publications, 100 Web sites, the world’s largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day.

Position Description
The E-Mail Marketing Manager will provide the following duties, but not limited to: work in the Consumer Marketing Group and be responsible for the acquisition of subscriptions to the all editions of TEN magazines.

Key Responsibilities:
• Devise strategy, planning developing and implementing specific e-mail marketing projects, focusing on acquisition.
• Execute A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates.
• Develop, implement and manage new and existing e-mail communication programs
• Manage the relationship with the E-mail deployment agency and serve as Company’s expert in their use.
• Monitor latest trends in e-mail marketing and integrate them into Company’s marketing plans where appropriate.
• Develop reports to analyze results and recommend changes to improve overall P&L.
• Spearhead e-mail append process

Experience:
• 3+ years experience in direct to consumer e-marketing
• Knowledge of direct marketing principles with a strong analytic background.
• Hands on experience running A/B tests, monitoring email sends, bounce rates, reputation management, and conversion lifts.
• Strong understanding of email best practices, ESP best practices and mobile requirements.
• Working knowledge of CAN-SPAM laws.
• Experience working in the e-commerce, direct response and/or online marketing industries
• Experience with database platforms and strong command of segmentation.
• Ability to multi-task with attention to detail in a fast paced environment
• Bachelors degree required

Skills:
• Microsoft Office, especially Excel.
• Basic HTML coding required, including ability to troubleshoot HTML rendering issues.
• Proficiency in Adobe Dreamweaver.

Physical Requirements:
• The ability to sit for prolonged period of time and view computer screen

Work Environment:
• Work is performed in an office environment that is well lit and ventilated
About Our Company About Us
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld and GrindTV. With more than 60 publications, 100 Web sites, the world’s largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day.