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Social Media Manager

Publication or Company 
Industry  Non-profit
Job Duration Full Time
Job Location New York, NY
Job Requirements • 4+ years of social media marketing experience across all major social media platforms in a corporate marketing or agency marketing role.
• Verifiable examples of social media marketing successes and wins.
• Proven track record of working with marketing leadership on developing strategy / thinking big picture about the organization’s goals.
• Expertise in social media content management, monitoring and analytics tools.
• Proficiency in SEO best practices and HTML.
• Must be detail-oriented.
• Excellent oral and written communication, personal leadership and project management skills, with the ability to work as part of a team.
• Committed to JDRF’s mission of finding a cure for type 1 diabetes.
• EDUCATION: Bachelor’s degree in marketing, journalism or equivalent.

About Our Company The Social Media Marketing Manager works to execute a strategic plan for using social media to increase organizational awareness and financial support for JDRF. This includes managing all social media activities for JDRF and “owning” day-to-day social media for the organization, including being directly accountable for results. The position is also responsible for providing social media guidance and support to chapters and national departments.

• In conjunction with the National Director of Digital and Social Media Strategy, develop and execute against a strategic plan and content strategy for using social media to increase organizational awareness and financial support for JDRF.
• Manage the social media marketing strategy for JDRF, focusing on Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Google+, etc. This includes execution of all social media activities (e.g. tweeting, sharing, engaging, liking, increasing social media reach, etc.). Advise the JDRF departments and chapters on the same.
• Communicating in a professional, but unique social media “voice” for JDRF, directly aligned with the organization’s “voice” as defined in JDRF’s social media playbook.
• Creating social media campaigns and calls-to-action that drive targeted goals, including general user engagement, fundraising, event registration, engagement with JDRF corporate partners, etc.
• Working with social media monitoring tools to understand and react appropriately to influential JDRF-related content that is shared and the people who are sharing it.
• Implementing social media SEO tactics aligned with JDRF’s keyword and SEO strategies.

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