Pereira O'Dell
Data Analyst, Social + Paid Media
Pereira O'Dell, Brooklyn, New York, United States,
Job Description
Position Summary
The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data, digital/paid media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to the development of the holistic measurement approach for assigned clients and projects. This is a hybrid position in our NYC or SF offices; the role will be responsible for aiding both NY and SF office accounts. Preference for hybrid candidates based in the NY / tri-state area (or secondarily SF or LA). Remote options open for discussion.
Essential Duties & Responsibilities
Identify and ensure alignment on key performance indicators for organic social and paid media campaigns
Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
Analyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategies
Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
Work with publishing partners to structure reporting cadences and delivery dates
Collaborate across departments to communicate insights and findings
Present key findings and insights to clients throughout reporting cycles
Required Knowledge, Skills, and Abilities
1-3 years of professional work experience within an agency or brand setting
Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
Experience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi, etc.)
Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required
Experience and comfort level presenting to clients and key agency stakeholders
Nice to Have
Experience using platforms such as Meta Business Suite
Experience with Google Analytics and/or Adobe Analytics
Experience brand health partners like Kantar Millward-Brown and Nielsen
Position Summary
The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data, digital/paid media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to the development of the holistic measurement approach for assigned clients and projects. This is a hybrid position in our NYC or SF offices; the role will be responsible for aiding both NY and SF office accounts. Preference for hybrid candidates based in the NY / tri-state area (or secondarily SF or LA). Remote options open for discussion.
Essential Duties & Responsibilities
Identify and ensure alignment on key performance indicators for organic social and paid media campaigns
Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
Analyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategies
Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
Work with publishing partners to structure reporting cadences and delivery dates
Collaborate across departments to communicate insights and findings
Present key findings and insights to clients throughout reporting cycles
Required Knowledge, Skills, and Abilities
1-3 years of professional work experience within an agency or brand setting
Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
Experience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi, etc.)
Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required
Experience and comfort level presenting to clients and key agency stakeholders
Nice to Have
Experience using platforms such as Meta Business Suite
Experience with Google Analytics and/or Adobe Analytics
Experience brand health partners like Kantar Millward-Brown and Nielsen