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Marketing Coordinator

Publication or Company  The Option Institute
Industry  Marketing, Non-profit
Benefits Dental, Health
Job Duration Full Time
Job Location Sheffield, MA
Job Requirements Reports to: WWC Manager

Position Overview:

Conception, planning, creation, follow-through and analysis of marketing campaigns/activities to profitably increase awareness, engagement and participant registrations in programs of the Option Institute™ and Autism Treatment Center of America™ including:

E-Communications, conferences, direct mail, catalogue, digital/print promotion materials, point of sale distribution, webinars, teleconferences.
Copy writing, content creation, blogging
Pay Per Click and print advertising
Reporting and analysis of campaigns and results

Skills and Experience:

Bachelor’s Degree with emphasis in Marketing
Excellent Copy writing and communication skills (Copy writing/ content creation experience)
Hands on Direct to Consumer Marketing Experience VERY HELPFUL.
Very helpful writing for e-communications, blogging, web, promotions
Excellent computer skills including:
Microsoft office -- solid Excel
HTML a plus
Knowledge of Google Analytics helpful
Excellent organization skills and ability to multi-task successfully under pressure – a must.

Email resume and cover letter to