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Database Marketing Manager, White Plains NY

Publication or Company 
Industry  Fashion, Marketing
Salary Under $100K
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location White Plains, NY
Job Requirements Nine West Group has a great opportunity for a Database Marketing Manager. Working for a leading women’s fashion industry, the Database Marketing Manager, will play a key role in the development, analysis and reporting of database marketing campaigns and other related processes including the creation of customer segmentations. Additional responsibilities include departmental budget management, ad hoc reporting, and general database maintenance. This is a highly detail oriented position that works collaboratively across multiple divisional and corporate functions. He/she will report directly to the VP of Database Marketing & Research with dotted-line reporting to Sr. Director of Database Marketing & Loyalty. Responsibilities include, but are not limited to the following:

-Develop campaign segmentations using RFM, product-targeted, and other methodologies.
-Analyze and report on campaign performance across direct mail and e-mail communication -channels
-Produce, summarize and distribute general business reporting, utilizing standardized Cognos reports and ad hoc PL/SQL queries.
-Coordinate campaigns with production, retail marketing, creative services.
-Manage Department budget including invoice processing, accrual tracking, and monthly reconciliation's.
-Some database maintenance/synchronization responsibilities.
-Participate in the development of postal and e-mail test campaigns utilizing historical benchmark data.
-Provide recommendations for future campaigns based on report findings.
-Identify strategic new marketing opportunities for growth and expansion.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- 3 - 5 years of experience working with relational databases
-Experience with PL/SQL, the Unica campaign platform, and Cognos reporting required.
-Strong applied understand of Microsoft Excel
-Strong written and verbal communication skills- ability to summarize complex findings clearly and concisely
-Working knowledge of HTML a plus

An EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
About Our Company Nine West Group is a trusted portfolio of global fashion brands with an expertise in footwear, handbags, and jewelry. Nine West Group is committed to designing and marketing innovative, quality, seasonal products which are sold and distributed through free standing retail and outlet stores, department stores, e-commerce and licensing. The company’s internationally recognized premier brands include Nine West, Easy Spirit, Anne Klein, Enzo Angiolini, Bandolino, and Circa Joan & David.