Rogue Fitness

SEO Copywriter

Rogue Fitness, Columbus, Ohio, United States, 43224

Job Description:

About Rogue Fitness:Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories

Founded in a garage in 2006, the company has grown to 800+ team members at its 600,000 sq. ft. headquarters near downtown Columbus, Ohio

Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition

The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena

Read more about The Rogue Way

Our Values:

We work until it's done

Everyone puts their boots on the same way

High Speed, Low Drag


Self-motivated, copywriter with an exceptional ability to write content that compels visitors to convert into leads

A person who can grasp project requirements quickly and offer valuable insight

Excellent writing, editing, and proofreading skills

Write search engine optimized website content / articles

Develop and implement impactful off-page and on-page SEO content including title tags, meta descriptions, and optimized header tags

Responsible for researching keywords, competitor content, and industry trends to optimize existing content and uncover new content opportunities

Knowledge of online content strategy and creation

Knows how to write SEO optimized blogs and landing pages

You will be required to deliver clear concise and engaging articles that represent our brand

We will provide technical requirements and topics, your task is to create a unique article based on the provided information

Develop and maintain a clear and consistent brand voice. Develop and create effective, engaging concepts that support business objectives.

Strong understanding of metadata and its direct impact on a website

Ensure copy tone and style are consistent with visual tone and style. Create copy that adheres to established brand voice, tone, and guidelines while optimizing SEO best practices.

Measure impact and provide next step roadmap (ongoing)

Create compelling product and promotional stories. Write compelling (and SEO-optimized) product titles, keywords, and descriptions as new products are released. Use SEO principles to maximize copy's reach.

Collaborate with creative team members to determine the conceptual and copy direction of ROGUE's branding, marketing, and advertising initiatives

Work with Sales Team Leads to understand each customer segment. Write seasonal and evergreen campaign copy that speaks to the target audience based on briefs to support. Actively research our customers and competitors to find the best way to present our product and execute compelling storytelling and narratives seasonally and for live campaigns

Stay on the cutting edge of culture, current events, and competitors as well as trends in marketing, content, digital, and advertising


3-5+ years' experience, preferably in the fitness industry

Fitness Experience (CrossFit, Olympic lifting, Powerlifting etc.)

Ability to be a self-starter capable of operating semi-autonomously but always collaboratively

Understand the dual relationship re: SEO & SEM and how one channel influences the other

Team Player who is willing to contribute in any way needed

Positive Attitude

Strong Attention to detail

The ability to work well under pressure and meet tight deadlines

Open / Curious when given feedback

Constantly looking for ways to improve down to the detail

Idea Generator

The ability to shift gears / priorities quickly

Must be available to work on-site

Basic knowledge of WordPress

Benefits Overview:


Rogue offers competitive medical, dental and vision coverage options through Anthem Blue Cross Blue Shield for Rogue team members and their eligible family members, including domestic partners

Financial Protection:

Life insurance, AD&D insurance, short-term disability, long-term disability and workers' compensation are offered for eligible team members


We like to reward Rogue team members for their hard work and commitment to our company. Rogue has a competitive pay structure that offers team members room to grow. We conduct annual compensation reviews to ensure Rogue team members are receiving compensation commensurate with their performance

Bonus & Retirement: Team members are eligible to earn a Performance Compensation Bonus each quarter. In addition, Rogue offers 401(k) with matching company contributions and Profit Sharing

Parental Leave:

Parental Leave is available to new Mothers and Fathers to help assist team members welcome a new child to their family. Rogue offers up to 12 weeks of paid leave to parents to enjoy with their newest addition to the family. This is available to all team members with the length of leave determined by years of service, the team member's role and whether they are the birth or non-birth parent

Vacations & Holidays:

Everyone needs some time off from work to take care of personal business, enjoy a well-earned vacation, or just unwind from the demands of everyday life. At Rogue, we offer Paid Time Off benefits in addition to paid company holidays

Work Attire Program:

Rogue Fitness recognizes the importance of helping all team members acquire the proper apparel and equipment to create a safe workplace. We provide Rogue apparel, uniforms, and personal protective equipment to all Rogue team members working in our facilities at no cost. Additional reimbursements are in place for work boots and prescription safety glasses

Rogue Team Member Perks:

Merchandise Discounts, Employee Gym Membership, Exclusive Access to Special Events, Professional Development Programs and more

By applying to Rogue, regardless of the platform you choose to use, you are agreeing to Rogue's preferred methods of communication (i.e. text message). Submitting an application, through whatever online forum is ultimately used, constitutes a knowing and voluntary agreement to send and receive text messages during the recruitment process.

Rogue Fitness is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.