KQCA My58, the CW affiliate in Sacramento, CA, is seeking a highly motivated Promotion Manager. The qualified candidate is both creative and strategic, able to execute messaging that breaks apart from the pack while moving the station’s brand forward. We’re looking for someone with experience to help lead a team of talented writers/producers. The Promotion Manager will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with Creative Services Director in developing brand and marketing strategies for the station and internet properties including web and mobile apps. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a fast-paced and competitive environment, apply today. You will report to the Creative Services Director.

 

Responsibilities

• Work closely with Creative Service Director implementing strategic based promotions.     
• Responsible for the execution of station promotion for on-air and digital.
• Supervise creative team in brand, image, and daily topical promotion.
• Produce on and off-air promotions.
• Special projects coordination & fulfillment.
• Produce effective news & programming promotion.
• Produce & post targeted social media marketing.
• Manage inventory for daily on-air logs as directed and as needed.
• Attend outside community functions or meetings.
• Identify and implement strategies for increasing station brand awareness and resonance. 
• Execute on-point television and digital promotion.

 

Requirements

• A minimum of 3 years in station marketing/promotion/brand management.   
• Executing brand message across all media platforms.
• Military training and experience will be considered.
• Valid driver’s license (hire is contingent on good driving record).
• A winning attitude and a commitment to excellence and quality promotion.
• Must have proven skills of collaborating with News staff and station personnel.
• Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience.
• Non-linear editing required; efficient in Adobe Creative Suite or similar application.
• Creative writing and conceptualization; able to craft compelling messages based on station research.
• Excellent verbal communication & strong writing skills.
• Detailed oriented & organized.
• Excellent communication & interpersonal skills.
• Graphic Skills preferred.
• In-person attendance is required.

 

Salary

The estimated base salary range for this role is between $78,000 and $90,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

 

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

 

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs