Related Company
Digital Marketing Manager (The Square)
Related Company, West Palm Beach, Florida, United States, 33412
Responsibilities
The Digital Marketing Manager position presents an opportunity to join a growing division within an established organization of creative-minded real estate professionals. Focused on promoting the company's dynamic shopping, dining and events destination in downtown West Palm through thoughtful and compelling storytelling, this role works alongside the Events & Marketing Manager and Marketing Director (to whom the role reports) to create, produce and analyze campaigns across all digital channels. This position will be responsible for co-developing and implementing digital marketing strategies, optimizing and maintaining the brand's digital and social presence, collecting and reporting on data and supporting Related Southeast's brand positioning and image.
Primary Responsibilities:Plan, develop and execute digital marketing campaigns across all digital channels and formats including social media, digital display ad networks, email, rewards app and proprietary and third-party websitesDevelop and implement influencer marketing strategies, manage outreach and foster relationships with influencer community in local, regional and feeder marketsCreate content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateralMaintain day-to-day management across digital channels highlighting activities and brand pillarsCapture, edit and post photos and videos for social channels during events, (note that some events may take place outside of corporate business hours)Develop weekly and monthly reports on performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)Identify trends and insights on digital platforms, and optimize performance based on the insightsMaintain library of presentations, collateral, photography and videographyManage public perception and reputation through active community management across social media and review sitesCollaborate with agencies and other partners on creative and contentTrack and report on marketing budgetQualifications
At least 3 years of relevant marketing experience, working on content creation and executionBachelor's degree in marketing, communications, or related fieldExperience working in a high profile, commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plusSolid understanding of and experience with implementing digital growth strategies across multiple platformsExperience using social media channels to build brand awareness and drive salesExperience with social media management tools and social listening platforms (including but not limited to Sprout Social and Google Analytics)Exceptional communication skills, both written and verbalStrong copywriting skills with the ability to communicate the brand's voice and messaging including the delivery of an exceptional guest experienceTapped into social trends and cultureProficiency in Microsoft Word, Excel and PowerPointAbility to carry out basic tasks on Adobe Creative Suite, Photoshop, InDesign and Movie Maker or similar platformsMust be detail-oriented with strong organizational skillsAbility to multi-task, shift direction easily and be proactiveAbility to work well under pressure and within a fast-paced work environmentDiligent, accountable and able to follow direction wellBenefits:
Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance ProgramFinancial Benefits:
Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programsSocial Wellness:
19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matchingCareer Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.
#TRC #LI-JF1 #LI-ONSITE
Overview
Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan's West Side.
Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.
Related Southeast is dedicated to building well-connected and culturally enriched communities. For over two decades, Related Southeast has worked to develop dynamic neighborhoods that are inclusive, innovative, and vibrant. With completed and ongoing developments in West Palm Beach, including The Square, 360 Rosemary, and One Flagler, Related Southeast is making long-term investments to transform and support local communities. Learn more about Related Southeast at www.relatedsoutheast.com.
The Digital Marketing Manager position presents an opportunity to join a growing division within an established organization of creative-minded real estate professionals. Focused on promoting the company's dynamic shopping, dining and events destination in downtown West Palm through thoughtful and compelling storytelling, this role works alongside the Events & Marketing Manager and Marketing Director (to whom the role reports) to create, produce and analyze campaigns across all digital channels. This position will be responsible for co-developing and implementing digital marketing strategies, optimizing and maintaining the brand's digital and social presence, collecting and reporting on data and supporting Related Southeast's brand positioning and image.
Primary Responsibilities:Plan, develop and execute digital marketing campaigns across all digital channels and formats including social media, digital display ad networks, email, rewards app and proprietary and third-party websitesDevelop and implement influencer marketing strategies, manage outreach and foster relationships with influencer community in local, regional and feeder marketsCreate content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateralMaintain day-to-day management across digital channels highlighting activities and brand pillarsCapture, edit and post photos and videos for social channels during events, (note that some events may take place outside of corporate business hours)Develop weekly and monthly reports on performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)Identify trends and insights on digital platforms, and optimize performance based on the insightsMaintain library of presentations, collateral, photography and videographyManage public perception and reputation through active community management across social media and review sitesCollaborate with agencies and other partners on creative and contentTrack and report on marketing budgetQualifications
At least 3 years of relevant marketing experience, working on content creation and executionBachelor's degree in marketing, communications, or related fieldExperience working in a high profile, commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plusSolid understanding of and experience with implementing digital growth strategies across multiple platformsExperience using social media channels to build brand awareness and drive salesExperience with social media management tools and social listening platforms (including but not limited to Sprout Social and Google Analytics)Exceptional communication skills, both written and verbalStrong copywriting skills with the ability to communicate the brand's voice and messaging including the delivery of an exceptional guest experienceTapped into social trends and cultureProficiency in Microsoft Word, Excel and PowerPointAbility to carry out basic tasks on Adobe Creative Suite, Photoshop, InDesign and Movie Maker or similar platformsMust be detail-oriented with strong organizational skillsAbility to multi-task, shift direction easily and be proactiveAbility to work well under pressure and within a fast-paced work environmentDiligent, accountable and able to follow direction wellBenefits:
Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance ProgramFinancial Benefits:
Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programsSocial Wellness:
19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matchingCareer Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.
#TRC #LI-JF1 #LI-ONSITE
Overview
Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan's West Side.
Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.
Related Southeast is dedicated to building well-connected and culturally enriched communities. For over two decades, Related Southeast has worked to develop dynamic neighborhoods that are inclusive, innovative, and vibrant. With completed and ongoing developments in West Palm Beach, including The Square, 360 Rosemary, and One Flagler, Related Southeast is making long-term investments to transform and support local communities. Learn more about Related Southeast at www.relatedsoutheast.com.