BLDG SVC 32 B-J
Senior Digital Marketing Analyst
BLDG SVC 32 B-J, New York, New York, us, 10261
Title:
Senior
Digital Marketing Analyst
Department: Health Fund
Reports to: Senior Manager of Marketing & Communications
FLSA Status: Exempt, Non-Management
Summary
The 32BJ Health Fund is a multiemployer labor management fund that provides health benefits to members of SEIU Local 32BJ and their dependents. The Fund is self-insured and responsible for efficiently managing its resources as it provides comprehensive coverage for approximately 200,000 people across multiple states and Washington, DC. The Fund offers benefits for medical, hospital, prescription drug, vision, dental, short- and long-term disability, and life insurance. The Health Fund is one of five benefit funds administered by the 32BJ Benefit Funds.
To ensure that it can deliver cost-effective, high-quality care, the Fund has embraced value-based plan design and innovative purchasing strategies that encourage participants to use healthcare models and programs that provide primary care and other cost-effective benefits, including the 32BJ Maternity Program and the 32BJ Health Fund Centers of Excellence for Joint Replacement and Weight Loss (Bariatric) Surgery. The Fund operationalizes this strategy by actively managing its plans and provider networks and by investing in forward-looking policies that lower healthcare costs while maintaining quality of care.
The 32BJ Health Fund seeks a
Senior
Digital Marketing Analyst
with creative, strategic, and analytical capabilities to enhance its engagement with internal and external stakeholders and to support the success of its strategic priorities on behalf of SEIU 32BJ members: 1) To maintain a low healthcare spending trend; 2) To solve the healthcare affordability challenge; and 3) To keep members at the center of everything we do.
Please take a moment to watch our video to learn more about our culture and contributions to our members:
youtu.be/hYNdMGLn19A
Essential Duties and Responsibilities
As the Health Fund’s team is evolving, so is the role of the Senior Digital Marketing Analyst. The responsibilities of this position include, but are not limited to:
Develop, implement, and manage digital campaigns and strategies that advance the Health Fund’s strategic priorities, engage its various audiences, and elevate its brand. Work closely with subject matter experts to ensure the accuracy and timeliness and relevance of communications for each audienceCreate a visual brand library with engaging content, including templates, graphics, and videos, for a variety of media (web, email, text, social, print) and audiencesPartner with IT, Data Analytics & Engineering, and other colleagues to help manage the building of a Marketing & Communications database with set protocols for reviewing, approving, and storing communications. Establish a clear process for actively maintaining the information system and managing its workflows, including a standard tagging system for correctly identifying and retrieving communications for revisions, etc.Employ message testing and analytics tools to collect data that will help us better understand the communications preferences and needs of our stakeholders—especially members. Collaborate with Health Fund colleagues, other member-facing departments, and external healthcare partners to identify communications opportunities and to gauge members’ understanding and feedbackUpdate and maintain digital channels and platforms, including the Health Fund’s websites, and build new websites, as neededCollaborate with IT to implement web analytics platforms (e.g., Adobe Analytics, Google Analytics, etc.) and to develop an effective SEO strategy (crawling, indexing, ranking) for data optimization and analysisKeep current with evolving digital tools and best practicesProvide additional support as directed by senior leadership and managementQualifications and Core Competencies
Creative eye for developing visual communications for contemporary media; culturally relevant transcreation experience highly desiredExperience working with popular social media platforms and data analyticsExperience with writing content for web and social media platforms, including the ability to distill complex concepts and ideas into lively and accessible web content, including (interactive) infographics, and social media copyExperience in strategic communications planning and capacity building in multifaceted organizationsTechnical Skills
Microsoft Dynamics Marketing; Adobe InDesign; Adobe Acrobat Pro; video production software; WordPress or other Desktop Publishing tools; Google Analytics or other social media analytic tools (e.g., Insights 360, Brandwatch, etc.)Interpersonal Skills and Attributes
Self-motivated and approaches challenges with the team attitude of “Yes, we can”Able to work both independently and collaborativelyDemonstrates attention to detail, quality, and consistency while also understanding the big pictureAble to prioritize work and meet deadlinesUses resourcefulness and initiative to solve problems and knows when to ask for helpPersonally interested in social and economic justice, especially in support of union members, low-wage workers, or immigrant communitiesEmbraces the mission, purpose, and vision of the 32BJ Health FundMission: To improve the lives of hard-working people by providing sustained access to affordable, high-quality healthcarePurpose: To maximize the value of our healthcare dollars so that members and employers have the flexibility to allocate resources to other critical needsVision: To create a more just society by making access to quality health services easy and affordableEducation and Experience
Bachelor’s Degree or combined work experience and education3+ years’ work experience in digital media, graphic design, and marketing analyticsExperience in healthcare or with labor unions or other nonprofit organizations preferredLanguage Skills:
Speak, read, write, and understand English required; Fluency in Spanish preferred
Reasoning Ability:
High
Certificates, Licenses, Registrations:
None required
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals to perform the essential functions.
Under 1/3 of the time: Standing, Walking, Climbing or Balancing, Stooping, Kneeling, Crouching or Crawling1/2 to 2/3 of the time: Sitting, Reaching with Hands and ArmsOver 2/3 of the time: Talking or Hearing100% of the time: Using Hands
Senior
Digital Marketing Analyst
Department: Health Fund
Reports to: Senior Manager of Marketing & Communications
FLSA Status: Exempt, Non-Management
Summary
The 32BJ Health Fund is a multiemployer labor management fund that provides health benefits to members of SEIU Local 32BJ and their dependents. The Fund is self-insured and responsible for efficiently managing its resources as it provides comprehensive coverage for approximately 200,000 people across multiple states and Washington, DC. The Fund offers benefits for medical, hospital, prescription drug, vision, dental, short- and long-term disability, and life insurance. The Health Fund is one of five benefit funds administered by the 32BJ Benefit Funds.
To ensure that it can deliver cost-effective, high-quality care, the Fund has embraced value-based plan design and innovative purchasing strategies that encourage participants to use healthcare models and programs that provide primary care and other cost-effective benefits, including the 32BJ Maternity Program and the 32BJ Health Fund Centers of Excellence for Joint Replacement and Weight Loss (Bariatric) Surgery. The Fund operationalizes this strategy by actively managing its plans and provider networks and by investing in forward-looking policies that lower healthcare costs while maintaining quality of care.
The 32BJ Health Fund seeks a
Senior
Digital Marketing Analyst
with creative, strategic, and analytical capabilities to enhance its engagement with internal and external stakeholders and to support the success of its strategic priorities on behalf of SEIU 32BJ members: 1) To maintain a low healthcare spending trend; 2) To solve the healthcare affordability challenge; and 3) To keep members at the center of everything we do.
Please take a moment to watch our video to learn more about our culture and contributions to our members:
youtu.be/hYNdMGLn19A
Essential Duties and Responsibilities
As the Health Fund’s team is evolving, so is the role of the Senior Digital Marketing Analyst. The responsibilities of this position include, but are not limited to:
Develop, implement, and manage digital campaigns and strategies that advance the Health Fund’s strategic priorities, engage its various audiences, and elevate its brand. Work closely with subject matter experts to ensure the accuracy and timeliness and relevance of communications for each audienceCreate a visual brand library with engaging content, including templates, graphics, and videos, for a variety of media (web, email, text, social, print) and audiencesPartner with IT, Data Analytics & Engineering, and other colleagues to help manage the building of a Marketing & Communications database with set protocols for reviewing, approving, and storing communications. Establish a clear process for actively maintaining the information system and managing its workflows, including a standard tagging system for correctly identifying and retrieving communications for revisions, etc.Employ message testing and analytics tools to collect data that will help us better understand the communications preferences and needs of our stakeholders—especially members. Collaborate with Health Fund colleagues, other member-facing departments, and external healthcare partners to identify communications opportunities and to gauge members’ understanding and feedbackUpdate and maintain digital channels and platforms, including the Health Fund’s websites, and build new websites, as neededCollaborate with IT to implement web analytics platforms (e.g., Adobe Analytics, Google Analytics, etc.) and to develop an effective SEO strategy (crawling, indexing, ranking) for data optimization and analysisKeep current with evolving digital tools and best practicesProvide additional support as directed by senior leadership and managementQualifications and Core Competencies
Creative eye for developing visual communications for contemporary media; culturally relevant transcreation experience highly desiredExperience working with popular social media platforms and data analyticsExperience with writing content for web and social media platforms, including the ability to distill complex concepts and ideas into lively and accessible web content, including (interactive) infographics, and social media copyExperience in strategic communications planning and capacity building in multifaceted organizationsTechnical Skills
Microsoft Dynamics Marketing; Adobe InDesign; Adobe Acrobat Pro; video production software; WordPress or other Desktop Publishing tools; Google Analytics or other social media analytic tools (e.g., Insights 360, Brandwatch, etc.)Interpersonal Skills and Attributes
Self-motivated and approaches challenges with the team attitude of “Yes, we can”Able to work both independently and collaborativelyDemonstrates attention to detail, quality, and consistency while also understanding the big pictureAble to prioritize work and meet deadlinesUses resourcefulness and initiative to solve problems and knows when to ask for helpPersonally interested in social and economic justice, especially in support of union members, low-wage workers, or immigrant communitiesEmbraces the mission, purpose, and vision of the 32BJ Health FundMission: To improve the lives of hard-working people by providing sustained access to affordable, high-quality healthcarePurpose: To maximize the value of our healthcare dollars so that members and employers have the flexibility to allocate resources to other critical needsVision: To create a more just society by making access to quality health services easy and affordableEducation and Experience
Bachelor’s Degree or combined work experience and education3+ years’ work experience in digital media, graphic design, and marketing analyticsExperience in healthcare or with labor unions or other nonprofit organizations preferredLanguage Skills:
Speak, read, write, and understand English required; Fluency in Spanish preferred
Reasoning Ability:
High
Certificates, Licenses, Registrations:
None required
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals to perform the essential functions.
Under 1/3 of the time: Standing, Walking, Climbing or Balancing, Stooping, Kneeling, Crouching or Crawling1/2 to 2/3 of the time: Sitting, Reaching with Hands and ArmsOver 2/3 of the time: Talking or Hearing100% of the time: Using Hands