Coty
Influencer Marketing Director, Global Calvin Klein
Coty, New York, New York, us, 10261
Director, Global Influencer Marketing
Calvin Klein Fragrances - New York, NY
COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
We're looking for a motivated Director of Global Influencer Marketing to support Calvin Klein Fragrances. In this role you will report to the SVP of Global Brand Marketing, and support with the development and execution of the influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Director will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and with license partners.
THE ROLE
Your key areas of responsibility will be the following:
PR & Influencer StrategyManage, develop, and execute global PR & Influencers Strategies to maximize global press coverage, digital visibility, and positive consumer engagementCollaborate with internal cross functional teams to align and execute strategies that support the needs of the businessLead and partner with license partners to align and execute on all PR & Influencer StrategiesProvide comprehensive global communications for local markets guidance & implementation, including:PR & Influencer ToolkitsInfluencer Partnership and Social GuidelinesEditorial Press Tools/CollateralsEvent & Local Activation GuidelinesConsumer & Retail ActivationsCreative MailersPR & Social Asset RequestsExecute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activationsDevelop creative mailer, brand assets, and additional material to support new and upcoming launchesTalent & Influencer Relations
Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activationsManage and coordinate talent press days, interviews, personal appearances, and photo shootsCollaborate and lead agency partners for execution for all influencer program and logisticsManage talent budgets and track KPIs / reporting for all talent and influencer lead initiativesManagerial & Client Relations
Serve as main contact for fashion house and license counterpartsLead the IM function amongst the 360 counter parts with internal and external partiesMaintain interaction and communication with Local IM TeamsSupport their PR/IM plan, events & influencers partnership programsObtain regular information on local initiativesGain alignment on programming with licensor motherhouseOversee day-to-day budget management and supplier paymentsTrack, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategyQUALIFICATIONS
Key Requirements
Bachelor's degree15+ years of relevant beauty IM / PR experienceHigh level of EQ as well as excellent communication and interpersonal skillsAble to communicate across the organization at all levelsStrong planning and organizational skills with a sense of priority and attention to detailsAbility to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential natureDemonstrate out-of-the-box thinking in approaching new and innovative ways of executingHas an enthusiasm to proactively present learnings and suggest new ideasExcellent time management skills and the ability to adapt well to change and multi-taskExperience working within a global scopeFlexibility to work in a fast-paced environmentHard-working, self-motivated and passionate about the beauty industryMaintain a strong understanding of competitor activity and activity within the competitive beauty landscape
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click here to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
Base Salary Range: $150,000-$180,000 + bonus
Country/Region: US
City: New York
Calvin Klein Fragrances - New York, NY
COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
We're looking for a motivated Director of Global Influencer Marketing to support Calvin Klein Fragrances. In this role you will report to the SVP of Global Brand Marketing, and support with the development and execution of the influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Director will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and with license partners.
THE ROLE
Your key areas of responsibility will be the following:
PR & Influencer StrategyManage, develop, and execute global PR & Influencers Strategies to maximize global press coverage, digital visibility, and positive consumer engagementCollaborate with internal cross functional teams to align and execute strategies that support the needs of the businessLead and partner with license partners to align and execute on all PR & Influencer StrategiesProvide comprehensive global communications for local markets guidance & implementation, including:PR & Influencer ToolkitsInfluencer Partnership and Social GuidelinesEditorial Press Tools/CollateralsEvent & Local Activation GuidelinesConsumer & Retail ActivationsCreative MailersPR & Social Asset RequestsExecute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activationsDevelop creative mailer, brand assets, and additional material to support new and upcoming launchesTalent & Influencer Relations
Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activationsManage and coordinate talent press days, interviews, personal appearances, and photo shootsCollaborate and lead agency partners for execution for all influencer program and logisticsManage talent budgets and track KPIs / reporting for all talent and influencer lead initiativesManagerial & Client Relations
Serve as main contact for fashion house and license counterpartsLead the IM function amongst the 360 counter parts with internal and external partiesMaintain interaction and communication with Local IM TeamsSupport their PR/IM plan, events & influencers partnership programsObtain regular information on local initiativesGain alignment on programming with licensor motherhouseOversee day-to-day budget management and supplier paymentsTrack, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategyQUALIFICATIONS
Key Requirements
Bachelor's degree15+ years of relevant beauty IM / PR experienceHigh level of EQ as well as excellent communication and interpersonal skillsAble to communicate across the organization at all levelsStrong planning and organizational skills with a sense of priority and attention to detailsAbility to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential natureDemonstrate out-of-the-box thinking in approaching new and innovative ways of executingHas an enthusiasm to proactively present learnings and suggest new ideasExcellent time management skills and the ability to adapt well to change and multi-taskExperience working within a global scopeFlexibility to work in a fast-paced environmentHard-working, self-motivated and passionate about the beauty industryMaintain a strong understanding of competitor activity and activity within the competitive beauty landscape
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click here to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
Base Salary Range: $150,000-$180,000 + bonus
Country/Region: US
City: New York