MidFirst Bank
Marketing Manager - 1st Century Bank
MidFirst Bank, Los Angeles, California, United States, 90079
1st Century Bank, a division of MidFirst Bank, is a full service bank with a vision of unparalleled client service in Los Angeles. The Bank's core principles are flexibility, responsiveness, and the ability to create tailored solutions, coupled with its commitment to provide exceptional client service. Our bankers work in a team effort to develop a deep understanding of their clients, and work with and on their behalf to develop solutions tailored to meet their needs. Nothing is overlooked. Everything is considered.
The Marketing Manager is an essential position for managing all marketing related goals, objectives and initiatives for the 1st Century Bank division of MidFirst Bank. This position works with 1st Century management and sales and operations teams to effectively develop and execute marketing strategy in a timely manner, and to established quality standards and expectations. Advanced planning and proactive thinking are keys to the success of this position, the marketing department and the lines of business served.
Duties and Responsibilities:
Develop and execute marketing consistent with the strategic goals and objectivesProactively make marketing strategy and plan recommendations based on content and road map informationCreate comprehensive marketing plans and timelines to support the sales and revenue objectives while meeting changing marketing demandsPresent regularly to senior and executive managementCreate and manage marketing projects and timelines in alignment with overall corporate goals and objectivesCoordinate projects and ensure projects are completed correctly and efficientlyWork with management, sales and operations teams as necessary to clearly define project elements, specifications and timelinesEnsure specifications and content information is complete, compliant and accurateCoordinate with other MidFirst business lines when necessary to launch products, campaigns and/or promotions in the California market to ensure all aspects are completed consistently in a timely mannerCreate and maintain process and planning spreadsheets to track and manage marketing projectsCoordinate with agency partners and provide feedback on projects as necessaryReview collateral items to ensure accuracy and consistency, while ensuring they are clear, easy to understand, and compliantSupport client events as needed, including branch openingsAssist with the creation, production, and distribution of promotional items and client giftsTravel up to 10% may be requiredPosition Requirements:
Bachelor’s degree5+ years of Marketing and Manager experience, or equivalent work experience of 10+ years. Financial institution/advertising agency experience is strongly preferredDeep knowledge of the Southern California market, including but not limited to Los Angeles, San Diego and Santa BarbaraConfident in writing marketing plans and strategy developmentStrong problem solving skills/solution-orientedFamiliar with marketing agency workflowsHighly organized andSelf-motivatedThrive in fast-paced environment and contribute to team structureExperience with managing and multi-tasking large project volumes while assessing priorities and managing time effectivelyExcellent writing and communication skillsHigh attention to detailCalm in stressful and pressure situationsQuick and thorough strategic thinkerAbility to lead brainstorming sessionsProficiency in Microsoft Office suite – Word, Outlook, Excel, PowerPoint
Salary Range: $85,000.00 - $140,000.00.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Marketing Manager is an essential position for managing all marketing related goals, objectives and initiatives for the 1st Century Bank division of MidFirst Bank. This position works with 1st Century management and sales and operations teams to effectively develop and execute marketing strategy in a timely manner, and to established quality standards and expectations. Advanced planning and proactive thinking are keys to the success of this position, the marketing department and the lines of business served.
Duties and Responsibilities:
Develop and execute marketing consistent with the strategic goals and objectivesProactively make marketing strategy and plan recommendations based on content and road map informationCreate comprehensive marketing plans and timelines to support the sales and revenue objectives while meeting changing marketing demandsPresent regularly to senior and executive managementCreate and manage marketing projects and timelines in alignment with overall corporate goals and objectivesCoordinate projects and ensure projects are completed correctly and efficientlyWork with management, sales and operations teams as necessary to clearly define project elements, specifications and timelinesEnsure specifications and content information is complete, compliant and accurateCoordinate with other MidFirst business lines when necessary to launch products, campaigns and/or promotions in the California market to ensure all aspects are completed consistently in a timely mannerCreate and maintain process and planning spreadsheets to track and manage marketing projectsCoordinate with agency partners and provide feedback on projects as necessaryReview collateral items to ensure accuracy and consistency, while ensuring they are clear, easy to understand, and compliantSupport client events as needed, including branch openingsAssist with the creation, production, and distribution of promotional items and client giftsTravel up to 10% may be requiredPosition Requirements:
Bachelor’s degree5+ years of Marketing and Manager experience, or equivalent work experience of 10+ years. Financial institution/advertising agency experience is strongly preferredDeep knowledge of the Southern California market, including but not limited to Los Angeles, San Diego and Santa BarbaraConfident in writing marketing plans and strategy developmentStrong problem solving skills/solution-orientedFamiliar with marketing agency workflowsHighly organized andSelf-motivatedThrive in fast-paced environment and contribute to team structureExperience with managing and multi-tasking large project volumes while assessing priorities and managing time effectivelyExcellent writing and communication skillsHigh attention to detailCalm in stressful and pressure situationsQuick and thorough strategic thinkerAbility to lead brainstorming sessionsProficiency in Microsoft Office suite – Word, Outlook, Excel, PowerPoint
Salary Range: $85,000.00 - $140,000.00.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)