Jobot
SVP of Media
Jobot, Nashville, Tennessee, United States, 37247
A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.
This Jobot Job is hosted by: Julie MasseyAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $140,000 - $190,000 per year
A bit about us:
A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.
Why join us?
Excellent benefits packageAmazing company culture and environment!!Lot of growth potential
Job Details
***This is an onsite/hybrid role in Nashville, TN***
Lead a growing media activation team, negotiating, activating and optimizing brand performance acrossall channels:Traditional: Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
OOH, Print, Direct MailDigital: programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
search, paid socialRecruit, mentor and train channel activation associate directors, managers and specialists who
negotiate/activate performance-oriented campaigns efficiently and flawlessly.Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,weekly, monthly, post-campaign, etc.)Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
measurement strategies aligned to channel and marketing objectives.Serve as an agency subject matter expert and thought leader on best practices for channel activation
and performance optimization.Responsible for overseeing finances associated with channel activation – including vendor contract and
insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendorinvoices; and Channel Activation team’s role in the preparation of client billing.Able to operationalize improved processes and procedures, new technologies, models, data tools, and
capabilities as necessary to maintain a modern and forward-looking activation team.
Experience Required:10+ years progressive experience in media buying and activation in an agency environment, inclusive of
traditional and digital media channels.Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
teams. A passion for mentoring and developing employees.A background in activating brand and performance-oriented campaigns across both traditional and
digital channels.Experience overseeing investment budgets exceeding $100M.Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
properties (i.e., media, content integrations, sponsorships, partnerships).Familiarity and experience with major traditional and digital activation data and technology:
o Nielsen Video/Audioo Comscore Digitalo Media Ocean OX/Prisma Digitalo Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)o Search buying platforms (Google, Bing) and bid management tools (we use SA360)o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)o Google Tag Managero Google Analytics and/or Adobe AnalyticsPREFERRED: Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)
Interested in hearing more? Easy Apply now by clicking the "Apply" button.
This Jobot Job is hosted by: Julie MasseyAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $140,000 - $190,000 per year
A bit about us:
A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.
Why join us?
Excellent benefits packageAmazing company culture and environment!!Lot of growth potential
Job Details
***This is an onsite/hybrid role in Nashville, TN***
Lead a growing media activation team, negotiating, activating and optimizing brand performance acrossall channels:Traditional: Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
OOH, Print, Direct MailDigital: programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
search, paid socialRecruit, mentor and train channel activation associate directors, managers and specialists who
negotiate/activate performance-oriented campaigns efficiently and flawlessly.Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,weekly, monthly, post-campaign, etc.)Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
measurement strategies aligned to channel and marketing objectives.Serve as an agency subject matter expert and thought leader on best practices for channel activation
and performance optimization.Responsible for overseeing finances associated with channel activation – including vendor contract and
insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendorinvoices; and Channel Activation team’s role in the preparation of client billing.Able to operationalize improved processes and procedures, new technologies, models, data tools, and
capabilities as necessary to maintain a modern and forward-looking activation team.
Experience Required:10+ years progressive experience in media buying and activation in an agency environment, inclusive of
traditional and digital media channels.Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
teams. A passion for mentoring and developing employees.A background in activating brand and performance-oriented campaigns across both traditional and
digital channels.Experience overseeing investment budgets exceeding $100M.Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
properties (i.e., media, content integrations, sponsorships, partnerships).Familiarity and experience with major traditional and digital activation data and technology:
o Nielsen Video/Audioo Comscore Digitalo Media Ocean OX/Prisma Digitalo Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)o Search buying platforms (Google, Bing) and bid management tools (we use SA360)o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)o Google Tag Managero Google Analytics and/or Adobe AnalyticsPREFERRED: Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)
Interested in hearing more? Easy Apply now by clicking the "Apply" button.