Agua Caliente Casinos
Database Marketing Analyst
Agua Caliente Casinos, Palm Springs, California, United States, 92292
Job Details
Job LocationAgua Caliente Palm Springs - Palm Springs, CA
Position TypeFull Time
Job CategoryMarketing
Description
Job Description Summary
Track, analyze and maintain all implemented database marketing and e-based marketing programs.
Essential Duties and Responsibilities
(other duties may be assigned)Responsible for maintaining existing customer loyalty based programs.Responsible for maintaining database files on all aspects and activities of direct mail marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.Track and analyze direct marketing programs and prepare proformas and post analysis for all promotions, tournaments and player recognition events.Analyze player tracking data and run weekly analytical reports.Extract data and lists for marketing direct mail and promotional offers.Coordinate with necessary external vendors and internal departments to ensure accuracy of direct mail programs.Maintain all customer list criteria and develop mailing criteria for all casino programs.Maintain accuracy and integrity of the customer database by tracking returned mail and duplicate accounts.Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products)Maintain NCOA (National Change of Address) updates on a quarterly basis.Maintain card level program and host programs for high end players.Provide excellent guest service.Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.Supervisory Responsibilities
None.
Access to Sensitive Areas and Information (ACCRS & SRC)
As per the ACGC Access Matrix
Signatory Ability
None.
Qualifications
Required Education and/or Experience
Minimum of an Associates degree (AA) or equivalent from a two-year college or technical school; or at least three (3) years experience in a Marketing Department, Casino Marketing Department, and/or advertising group.Database Marketing experience preferred.Strong analytical and problem solving skill required.Must be able to use and understand Access software, as well as, Microsoft Office Suite.Strong technical skills with the demonstrated ability to learn other computer languages and /or software systems.Knowledge of Casino Operations database managementExperience with reporting or query programming language, other relational databases, and /or related software packages; demonstrated ability to learn other computer languages and /or software systems.
Working Conditions/Physical Demands
To perform this job successfully, the individual must me able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work station for the duration of the shift. The individual may also be subjected to a smoke filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.
Job LocationAgua Caliente Palm Springs - Palm Springs, CA
Position TypeFull Time
Job CategoryMarketing
Description
Job Description Summary
Track, analyze and maintain all implemented database marketing and e-based marketing programs.
Essential Duties and Responsibilities
(other duties may be assigned)Responsible for maintaining existing customer loyalty based programs.Responsible for maintaining database files on all aspects and activities of direct mail marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.Track and analyze direct marketing programs and prepare proformas and post analysis for all promotions, tournaments and player recognition events.Analyze player tracking data and run weekly analytical reports.Extract data and lists for marketing direct mail and promotional offers.Coordinate with necessary external vendors and internal departments to ensure accuracy of direct mail programs.Maintain all customer list criteria and develop mailing criteria for all casino programs.Maintain accuracy and integrity of the customer database by tracking returned mail and duplicate accounts.Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products)Maintain NCOA (National Change of Address) updates on a quarterly basis.Maintain card level program and host programs for high end players.Provide excellent guest service.Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.Supervisory Responsibilities
None.
Access to Sensitive Areas and Information (ACCRS & SRC)
As per the ACGC Access Matrix
Signatory Ability
None.
Qualifications
Required Education and/or Experience
Minimum of an Associates degree (AA) or equivalent from a two-year college or technical school; or at least three (3) years experience in a Marketing Department, Casino Marketing Department, and/or advertising group.Database Marketing experience preferred.Strong analytical and problem solving skill required.Must be able to use and understand Access software, as well as, Microsoft Office Suite.Strong technical skills with the demonstrated ability to learn other computer languages and /or software systems.Knowledge of Casino Operations database managementExperience with reporting or query programming language, other relational databases, and /or related software packages; demonstrated ability to learn other computer languages and /or software systems.
Working Conditions/Physical Demands
To perform this job successfully, the individual must me able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work station for the duration of the shift. The individual may also be subjected to a smoke filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.