Social Media Editor
WTTW/Chicago PBS, Chicago, IL USA
Salary: Competitive with benefits
Level: Manager
Duration: Full Time
WTTW News (Chicago PBS) isseeking a Social Media Editor to innovate, expand reach, and increase the impact of news content through development of strategy and content for social and digital news platforms. This is a management level position.
KEY RESPONSIBILITIES:
- In collaboration with editorial, marketing, and digital colleagues, develop, refine, and execute social strategy and voice for news with the objective of achieving established metrics and audience growth goals.
- Pitch, create, produce, schedule, distribute, and test fresh, platform-specific social content for WTTW News – including text, graphics, animations, and video.
- Be responsive to real-time social and search patterns; report on live events on designated social platforms.
- Create and manage audience-driven editorial and distribution calendar for social media content.
- Develop, document, and share analytics reporting; continuously analyze social performance and make recommendations for platform and content changes and improvements.
- Cultivate strategic external relationships with the goal of deploying a push-pull strategy to promote WTTW News content.
- Develop, follow, and share newsroom social media workflow, guidelines, and best practices.
- Supervise WTTW News social staff.
- Perform other digital production and website management duties for news as assigned.
SKILLS/QUALIFICATIONS:
- Demonstrated experience leading or working at a high level on a metrics-driven social media team
- Expert proficiency in organic and paid social media content production, distribution, algorithms, and analytics with a track record of driving growth for branded accounts
- Ability to work independently, proactively, and persistently in a high post volume work environment
- Ability to collaborate with content creators across broadcast and digital
- Ability to juggle multiple projects and priorities
- Exceptional attention to detail and accuracy; excellent organizational and planning skills
- Excellent writing, editing, and fact checking skills
- Strong interest in Chicago news
- Understanding of journalistic ethics and procedure as well as an understanding of public media
EXPERIENCE:
- 5+ experience managing and creating content for news or branded social media accounts
- High level image and video editing proficiency utilizing Adobe Creative Suite including Photoshop, Premiere, and After Effects.
- Expert knowledge of social analytics gathering, analysis, and reporting using common tools including Sprout Social, Google Analytics, and CrowdTangle
- Work experience with a news organization is preferred
About WTTW/Chicago PBS
WTTW and WFMT are committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives.