Digital Marketing Specialist

Job Type Full-timeDescriptionConcentric is the first national industrial power services organization delivering forklift and critical power as well as maintenance solutions that ensure uninterrupted, sustainable facility power. The company's signature solutions, Guaranteed POWER® and Perpetual POWER® are industry firsts, improving reliability, sustainability, and safety to solve the power problem for facility leaders. Concentric helps data centers, distributors, manufacturers, utilities, communications infrastructure and more develop resilience in their power systems while making the energy transition with less risk. With a national network of service professionals, Concentric provides engineering, installation and maintenance/management for power equipment including backup batteries, UPSs, generators, energy storage, micro grids, forklift power, onsite maintenance and more. Learn more at concentricusa.com .BenefitsAt Concentric we believe that Our People are what make us great and help us deliver exceptional customer service! We offer industry leading Benefits to include:Competitive pay - Plus incentive opportunities.Full benefits package that starts day one - Includes medical, dental, vision, company-paid life insurance and disability coverage.401K with match8 paid holidaysFull-time Employees receive 128 Hours of PTO AnnuallyTraining and mentoring - Learn from our experts in the industry.Advancement opportunities. The benefits listed are subject to change at any time. Please speak with an HR Representative for details. In the case of conflict between the information listed and the official plan documents, the plan documents will always govern. Job SummaryThe Digital Marketing Specialist is responsible for reading and interpreting analytics and making suggestions for improvements based on campaign performance. This role is integral to communicating our brand stories and reaching the customer in their native digital environment. You will engage directly with our customers, monitor online trends for new channels and methods, and report on the results. Areas of expertise should include Email Marketing, SEO, PPC, social media marketing, and content creation. This position reports to the Senior Marketing Manager. This position will not have direct reports.Key Job Responsibilities:•Develop strategic digital marketing plans for new & existing B2B customers of various business units that align with the customer journey.•Make SEO recommendations and improvements to our website and landing pages.•Build Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads.•Research and create strategic keyword lists and ideas for PPC and SEO campaigns.•Monitor ongoing campaign performance and execute key campaign optimizations.•Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-click.•Provide regular reports on KPIs tailored to individual platforms including but not limited to traffic, engagement, costs, and impressions. •Other duties as assigned by supervisor.Key Performance Measurements:•Marketing strategy and metrics are agreed to within 90 days and executed consistently on a monthly and quarterly basis to agreed business objectives.•Brand positioning is updated and adopted across the enterprise.•Analytics are reported monthly and quarterly and show improvement over time.•Other key performance indicators as assigned.Requirements•Bachelor's Degree - Marketing, Advertising, Digital Marketing, Business, Communications, or related field.•Three or more years with experience in digital marketing including agency management, B2B marketing experience preferably in a service-related field, search engine optimization, email campaigns, lead tracking and managing social media platforms. •Demonstrated proficiency with Microsoft Office, HubSpot, Google Analytics, Google Ads Keyword Planner, Google My Business, Search Console and some knowledge of Adobe's Suite.•Strong ability to communicate in written, verbal, and visual mediums.•Demonstrated ability to collaborate both internally and externally to develop creative and fresh solutions. •Experience with field-based, grass roots campaign execution for facility services companies a plus.•Strong communication, problem solving, and analytical skills - will have presentation opportunities virtually and in group settings.•Ability to work with individuals from diverse backgrounds and with diverse needs, and across remote offices.•Ability to clearly articulate ideas (both written and verbal) to both internal and external customers and to listen effectively to customer needs.•Willingness to travel up to 20% of the time.•Must have attention to detail with an eye for accuracy.*This job description is subject to change at any time.Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit or stand up to 8 hours; use hands to type, maneuver, handle, or feel; and talk or hear. The employee frequently is required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work is performed in a office, or home office environment. The noise level in the office work environment is quiet to moderate. The Concentric Company considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other legally protected status.