Moore DM Group
Senior Digital Strategist, Media (Remote)
Moore DM Group, Lanham, Maryland, United States, 20706
Description
As the
Senior
Digital Strategist, Media , you will lead the creation of digital marketing plans for several of Moore Digital's nonprofit clients, and oversee digital media campaign execution to acquire, cultivate, retain, and upgrade online donors.
The ideal candidate will combine significant strategic planning, digital media management, email platform, analytic and extensive account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities.
Moore Digital , a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads.
Moore
is an innovation led company of 5,000 people and the largest marketing, data and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management and analytic services.
For more information about Moore Digital and Moore, please visit www.mooredigital.com and www.wearemoore.com.
In this role you will:Develop and present strategic plans covering digital fundraising and engagement efforts across multiple digital media channels.Provide strategic direction for digital media including programmatic, paid social and paid search efforts and social media strategy.Oversee and evaluate client performance reports; identifies trends and recommends modifications and opportunities for growth.Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.Ensure overall quality control of all digital assets. Ensures timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.Develop trusting relationships with clients from initial onboarding and throughout contract.Lead both client-facing and internal meetings.May eventually manage one or more Digital Strategists or Digital Specialists.Management responsibilities include motivating team members to achieve business objectives, hiring, performance evaluations, training, development, and mentoring.We seek:
5+ years of online marketing and fundraising experience.Bachelor's degree or equivalent.Experience with online marketing for nonprofits, including all the following disciplines: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.Familiarity with multiple email marketing platforms; experience working with Blackbaud Luminate, Hubspot, Salesforce or Marketo platforms.Development and implementation of online fundraising strategies, including management of communications calendars.Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.Understanding of current industry best practices and emerging fundraising and marketing strategies.Solid instincts for compelling creative design that will elicit donor action.Expertise working with data and using past results to drive future strategy.Ability to create, manipulate and analyze data in Excel.A plus:
Knowledge of CMS and web editing software a plus.Experience with Google Analytics and Google AdWords a plus.
We are unable to provide employment sponsorship.
Our benefits:
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Moore is proud to be an
Equal Opportunity and Affirmative Action Employer . We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
Moore will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
As the
Senior
Digital Strategist, Media , you will lead the creation of digital marketing plans for several of Moore Digital's nonprofit clients, and oversee digital media campaign execution to acquire, cultivate, retain, and upgrade online donors.
The ideal candidate will combine significant strategic planning, digital media management, email platform, analytic and extensive account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities.
Moore Digital , a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads.
Moore
is an innovation led company of 5,000 people and the largest marketing, data and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management and analytic services.
For more information about Moore Digital and Moore, please visit www.mooredigital.com and www.wearemoore.com.
In this role you will:Develop and present strategic plans covering digital fundraising and engagement efforts across multiple digital media channels.Provide strategic direction for digital media including programmatic, paid social and paid search efforts and social media strategy.Oversee and evaluate client performance reports; identifies trends and recommends modifications and opportunities for growth.Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.Ensure overall quality control of all digital assets. Ensures timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.Develop trusting relationships with clients from initial onboarding and throughout contract.Lead both client-facing and internal meetings.May eventually manage one or more Digital Strategists or Digital Specialists.Management responsibilities include motivating team members to achieve business objectives, hiring, performance evaluations, training, development, and mentoring.We seek:
5+ years of online marketing and fundraising experience.Bachelor's degree or equivalent.Experience with online marketing for nonprofits, including all the following disciplines: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.Familiarity with multiple email marketing platforms; experience working with Blackbaud Luminate, Hubspot, Salesforce or Marketo platforms.Development and implementation of online fundraising strategies, including management of communications calendars.Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.Understanding of current industry best practices and emerging fundraising and marketing strategies.Solid instincts for compelling creative design that will elicit donor action.Expertise working with data and using past results to drive future strategy.Ability to create, manipulate and analyze data in Excel.A plus:
Knowledge of CMS and web editing software a plus.Experience with Google Analytics and Google AdWords a plus.
We are unable to provide employment sponsorship.
Our benefits:
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Moore is proud to be an
Equal Opportunity and Affirmative Action Employer . We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
Moore will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.