VELUX
Media & Performance Analyst - North America
VELUX, Fort Mill, South Carolina, United States, 29715
In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future.From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.Alongside the rest of our values, "courage" and "mutual respect" define our actions every day and how we wish to contribute to the world.
If you have a drive for innovation, enjoy bringing fresh ideas to life, and have a proven ability to make a real impact, then we might have the perfect opportunity for you!
Your Responsibilities
As a Media & Performance Manager based at the VELUX North America office in Fort Mill SC, you will have the opportunity to join a dynamic and diverse team. Our team is dedicated to creating and executing a world-class marketing agenda, with a strong emphasis on exploring new growth opportunities. You will report directly to the Sr. Director of Marketing Communications for North America as a vital member of the Regional Marketing Management Team. This role offers an excellent opportunity for an ambitious and driven marketer to take on their first international role, within a team that places a strong focus on coaching and professional development.
As a skilled Media & Performance Manager, your primary focus will be to optimize VELUX's media investments in the North American region, ensuring exceptional business results for our marketing campaigns. Your role will revolve around maximizing the return on investment (ROI) for media spending by leveraging customer insights and market data analysis to target the right audiences through both online and offline channels. Media insights and strategy will be at the core of this role, along with the ability to plan, optimize, and analyze VELUX's media investments in collaboration with the marketing communications team and media, agency partners.
In addition to your core responsibilities, you will:
Serve as the point of contact for regional media planning.Collaborate closely with the global Go-To-Market (GTM) team and agency partners.Collect and analyze market data, including VELUX's segmentation for end-users.Identify target audiences, understand their behavior and preferences.Determine the optimal mix of media outlets for our campaigns.Optimize ad campaigns considering geographic exposure, frequency, time spans, and more.Stay updated on media trends in online and offline outlets and share insights with the regional marketing team.Evaluate the success of media strategies and campaigns, proactively recommending improvements for future activities.Vigorously defend, nurture, and project the VELUX brand across all materials, content, and assets in the region.You can expect to travel approximately 20 days annually, both nationally and internationally, to stay close to customers and gain a deep understanding of our markets.
Your Qualifications
To excel in this role, you should possess:
High motivation, a results-oriented mindset, and strong project management skills.Excellent communication skills, enabling effective collaboration with stakeholders at all levels.Strong decision-making abilities and a proactive approach to driving initiatives.Adaptability to thrive in an international environment, with the ability to think globally while acting locally.In addition, we expect that you:
Hold a bachelor's degree or higher in Marketing, Business Administration, or a related field.Bring a minimum of 5 years of experience as a Media Planner, with a background in managing campaigns.Are familiar with campaign evaluation metrics and media buying.Possess an analytical mindset with proficiency in statistics and mathematics.Have a broad understanding of media channels and instrumentality.Possess an advantage if you have experience with digital media planning and/or working knowledge of analytics tools such as GfK MRI, MOAT, or Nielsen IMS.Your Opportunities
You will collaborate with experienced and passionate colleagues in an environment that encourages knowledge sharing and empowers those who can deliver results. Our team values an informal and respectful atmosphere, both in terms of teamwork and individual contributions. At our core, we are a value-based company that upholds commitment, thoroughness, and mutual respect. Teamwork and professionalism are fundamental to how we operate.
Starting Monthly Salary Range:
$6195 - $7745 Compensation based on the skills and the experience of the candidate.
Our organization follows a hybrid schedule working in-office two days a week and remotely the rest. Our in-office time is used primarily for team meetings and formal and informal collaboration.
Company Benefits:
Our ambition of treating employees better than most other companies includes the challenging work environment we strive to create as well as the competitive benefit programs available to employees and their dependents upon joining the Company. Some of these include:
Group Health Insurance PlanDental PlanVision Care PlanPrescription Drug Card ProgramLong-term DisabilityShort-term DisabilityPaid Maternity and Parental Leave of AbsencesLife InsuranceAccidental Death and Dismemberment InsuranceCancer Protection PlanCompany Matched 401(k) Retirement PlanFlexible Spending AccountsEducational Assistance ProgramVacation Day ProgramSick Day ProgramService Recognition ProgramPerformance Incentive ProgramsAnd Much More
Equal Opportunity Employer
VELUX is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.
E-Verify
VELUX uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
If you have a drive for innovation, enjoy bringing fresh ideas to life, and have a proven ability to make a real impact, then we might have the perfect opportunity for you!
Your Responsibilities
As a Media & Performance Manager based at the VELUX North America office in Fort Mill SC, you will have the opportunity to join a dynamic and diverse team. Our team is dedicated to creating and executing a world-class marketing agenda, with a strong emphasis on exploring new growth opportunities. You will report directly to the Sr. Director of Marketing Communications for North America as a vital member of the Regional Marketing Management Team. This role offers an excellent opportunity for an ambitious and driven marketer to take on their first international role, within a team that places a strong focus on coaching and professional development.
As a skilled Media & Performance Manager, your primary focus will be to optimize VELUX's media investments in the North American region, ensuring exceptional business results for our marketing campaigns. Your role will revolve around maximizing the return on investment (ROI) for media spending by leveraging customer insights and market data analysis to target the right audiences through both online and offline channels. Media insights and strategy will be at the core of this role, along with the ability to plan, optimize, and analyze VELUX's media investments in collaboration with the marketing communications team and media, agency partners.
In addition to your core responsibilities, you will:
Serve as the point of contact for regional media planning.Collaborate closely with the global Go-To-Market (GTM) team and agency partners.Collect and analyze market data, including VELUX's segmentation for end-users.Identify target audiences, understand their behavior and preferences.Determine the optimal mix of media outlets for our campaigns.Optimize ad campaigns considering geographic exposure, frequency, time spans, and more.Stay updated on media trends in online and offline outlets and share insights with the regional marketing team.Evaluate the success of media strategies and campaigns, proactively recommending improvements for future activities.Vigorously defend, nurture, and project the VELUX brand across all materials, content, and assets in the region.You can expect to travel approximately 20 days annually, both nationally and internationally, to stay close to customers and gain a deep understanding of our markets.
Your Qualifications
To excel in this role, you should possess:
High motivation, a results-oriented mindset, and strong project management skills.Excellent communication skills, enabling effective collaboration with stakeholders at all levels.Strong decision-making abilities and a proactive approach to driving initiatives.Adaptability to thrive in an international environment, with the ability to think globally while acting locally.In addition, we expect that you:
Hold a bachelor's degree or higher in Marketing, Business Administration, or a related field.Bring a minimum of 5 years of experience as a Media Planner, with a background in managing campaigns.Are familiar with campaign evaluation metrics and media buying.Possess an analytical mindset with proficiency in statistics and mathematics.Have a broad understanding of media channels and instrumentality.Possess an advantage if you have experience with digital media planning and/or working knowledge of analytics tools such as GfK MRI, MOAT, or Nielsen IMS.Your Opportunities
You will collaborate with experienced and passionate colleagues in an environment that encourages knowledge sharing and empowers those who can deliver results. Our team values an informal and respectful atmosphere, both in terms of teamwork and individual contributions. At our core, we are a value-based company that upholds commitment, thoroughness, and mutual respect. Teamwork and professionalism are fundamental to how we operate.
Starting Monthly Salary Range:
$6195 - $7745 Compensation based on the skills and the experience of the candidate.
Our organization follows a hybrid schedule working in-office two days a week and remotely the rest. Our in-office time is used primarily for team meetings and formal and informal collaboration.
Company Benefits:
Our ambition of treating employees better than most other companies includes the challenging work environment we strive to create as well as the competitive benefit programs available to employees and their dependents upon joining the Company. Some of these include:
Group Health Insurance PlanDental PlanVision Care PlanPrescription Drug Card ProgramLong-term DisabilityShort-term DisabilityPaid Maternity and Parental Leave of AbsencesLife InsuranceAccidental Death and Dismemberment InsuranceCancer Protection PlanCompany Matched 401(k) Retirement PlanFlexible Spending AccountsEducational Assistance ProgramVacation Day ProgramSick Day ProgramService Recognition ProgramPerformance Incentive ProgramsAnd Much More
Equal Opportunity Employer
VELUX is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.
E-Verify
VELUX uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.