Saia
Senior Digital Marketing Specialist
Saia, Johns Creek, Georgia, United States,
Is your career taking you where you want to go?
When it began in 1924, Saia LTL Freight covered a two-state area: Louisiana and Texas. Today, Saia is one of the most successful carriers in the U.S., providing nationwide less-than-truckload (LTL), non-asset truckload, and third-party logistics services. Headquartered in Johns Creek, Georgia, Saia is a fast growing company offering industry leading benefits and opportunities to inspire every member of our team. With over 12,000 employees dedicated to their jobs and our customers, you may discover your own career path at Saia.
Position Summary
Manages the organization's digital media presence to enhance the visibility of its brands and services. Creates and implements digital content to attract, engage, and retain visitors.
Major Tasks and ResponsibilitiesManages social media strategy, including content creation, engagement and audience acquisition.Partners with various departments to develop a social media engagement policy for managing concerns and complaints.Analyzes online reputation across multiple platforms and reports and improvement strategies.Oversees agency-managed paid media campaigns to ensure strategy alignment, cost-effectiveness, and adherence to the budget.Manages digital media channels and extracts insights to provide recommendations that drive performance improvements.Collaborates with agencies to execute the organization's brand and employee engagement strategies across various communication channels.Utilizes the collective expertise of diverse team members for content development.Preferred Qualifications
Bachelor's degree in marketing, advertising, public relations, journalism, or a related field.5+ years of digital marketing or social media management experience.Prior Microsoft Dynamics and Click Dimensions experience.Google AdWords and Analytics certification.
Benefits
At Saia, your success is our success! That's why we work hard to provide you with what you need to build an awesome career. We are committed to rewarding superior employee performance so that when you work hard, your achievements won't go unnoticed.
Our Mission
At Saia Inc., success comes down to taking care of the people who matter most - our customers, our employees and our shareholders. The rest will take care of itself.
To safely drive our customers' success with custom solutions built on the three pillars of our service-focused values: people, purpose and performance.
Saia is an Equal Opportunity Employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
When it began in 1924, Saia LTL Freight covered a two-state area: Louisiana and Texas. Today, Saia is one of the most successful carriers in the U.S., providing nationwide less-than-truckload (LTL), non-asset truckload, and third-party logistics services. Headquartered in Johns Creek, Georgia, Saia is a fast growing company offering industry leading benefits and opportunities to inspire every member of our team. With over 12,000 employees dedicated to their jobs and our customers, you may discover your own career path at Saia.
Position Summary
Manages the organization's digital media presence to enhance the visibility of its brands and services. Creates and implements digital content to attract, engage, and retain visitors.
Major Tasks and ResponsibilitiesManages social media strategy, including content creation, engagement and audience acquisition.Partners with various departments to develop a social media engagement policy for managing concerns and complaints.Analyzes online reputation across multiple platforms and reports and improvement strategies.Oversees agency-managed paid media campaigns to ensure strategy alignment, cost-effectiveness, and adherence to the budget.Manages digital media channels and extracts insights to provide recommendations that drive performance improvements.Collaborates with agencies to execute the organization's brand and employee engagement strategies across various communication channels.Utilizes the collective expertise of diverse team members for content development.Preferred Qualifications
Bachelor's degree in marketing, advertising, public relations, journalism, or a related field.5+ years of digital marketing or social media management experience.Prior Microsoft Dynamics and Click Dimensions experience.Google AdWords and Analytics certification.
Benefits
At Saia, your success is our success! That's why we work hard to provide you with what you need to build an awesome career. We are committed to rewarding superior employee performance so that when you work hard, your achievements won't go unnoticed.
Our Mission
At Saia Inc., success comes down to taking care of the people who matter most - our customers, our employees and our shareholders. The rest will take care of itself.
To safely drive our customers' success with custom solutions built on the three pillars of our service-focused values: people, purpose and performance.
Saia is an Equal Opportunity Employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.