Bayone
Senior Marketing Data Analyst
Bayone, Altadena, California, United States, 91002
The Senior Marketing Data Analyst (SMDA) is responsible for the conceptualization and development of marketing reports and dashboards, as well as analyzing trends to make recommendations to the business on improvements to process and Marketing mix. The SMDA will act within and on behalf of the greater marketing department to drive data and operational excellence through advancements in the scalability and depth of our data presentation and analysis.
Responsibilities:Identify, design and develop reports and dashboards for Marketing and the greater business as neededAdvance and maintain report and dashboard development standardsAnalyze data and identify trends, proactively offering recommendations to changes in process or marketing mix.Confirm the accuracy of presented data through thorough QC processesGather reporting requirements from the greater marketing, sales and partner teams and share within the Marketing Operations team to add to the roadmap and deliver within a timely mannerDevelop comprehensive documentation and enablement paths for the greater business in understanding and leveraging marketing reports, dashboards and dataHelp Develop methodologies for reporting partner impact on pipeline that is in accordance with standards in place for the greater businessHelp manage the Unified Data Dictionary, serving as the central hub for terminology and field use cases across the businessEstablish strong relationships with Sales Operations, Partner Marketing, Business Development and other internal teams as neededAct as an advocate for Marketing in meetings with external departmentsRequirements:
Bachelor's Degree5+ years of experience in developing reporting for Marketing using TableauWell versed in Oracle SQLStrong understanding of Salesforce objects and relations from a Marketing perspectiveAbility to accurately synthesize and present data in a digestible formatPL/SQL and Tableau CRM are a plusSupplier Notes:
5 yrs exp in developing, reporting and marketingSalesforce and Tableau - must havenot just a user of tableau.SQL or Oracle - must haves
Responsibilities:Identify, design and develop reports and dashboards for Marketing and the greater business as neededAdvance and maintain report and dashboard development standardsAnalyze data and identify trends, proactively offering recommendations to changes in process or marketing mix.Confirm the accuracy of presented data through thorough QC processesGather reporting requirements from the greater marketing, sales and partner teams and share within the Marketing Operations team to add to the roadmap and deliver within a timely mannerDevelop comprehensive documentation and enablement paths for the greater business in understanding and leveraging marketing reports, dashboards and dataHelp Develop methodologies for reporting partner impact on pipeline that is in accordance with standards in place for the greater businessHelp manage the Unified Data Dictionary, serving as the central hub for terminology and field use cases across the businessEstablish strong relationships with Sales Operations, Partner Marketing, Business Development and other internal teams as neededAct as an advocate for Marketing in meetings with external departmentsRequirements:
Bachelor's Degree5+ years of experience in developing reporting for Marketing using TableauWell versed in Oracle SQLStrong understanding of Salesforce objects and relations from a Marketing perspectiveAbility to accurately synthesize and present data in a digestible formatPL/SQL and Tableau CRM are a plusSupplier Notes:
5 yrs exp in developing, reporting and marketingSalesforce and Tableau - must havenot just a user of tableau.SQL or Oracle - must haves