MARKETING & PUBLIC RELATIONS
Digital Marketing Specialist (FT) Marketing - Remote Position
MARKETING & PUBLIC RELATIONS, Johnson City, Tennessee, United States, 37603
Digital Marketing Specialist (FT) Marketing - Remote Position
Job ID: 004A2U
BALLAD CORPORATE
Marketing/Communications - MARKETING & PUBLIC RELATIONS
Full-time (scheduled 72 hrs or more per pay period) - Day
Job Description
SCOPE OF POSITIONConsumer and patient expectations are shifting dramatically as it relates to digital engagement and interaction with their healthcare providers. In order to be prepared, remain competitive and challenge the industry in a fast-paced environment, it is critical that Ballad Health develops and maintains a well-defined, far-reaching, and forward-looking digital transformation strategy.The Digital Marketing Specialist has a proven track-record in leading, developing and executing digital marketing strategies to grow market share, and strengthen the Ballad Health brand. This role will play a pivotal role in lead-generation efforts, market share growth, and brand strength across digital communication channels.ResponsibilitiesExecute go-to-market digital programs - including search, paid social media, display and email marketing - that support the identified growth areas for the company.Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize lead-generation and lead-nurturing campaigns.Utilize Google Ads campaigns and other SEM channels, search engine optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate qualified leads.Create and conduct A/B testing across various digital marketing channels, including email marketing, PPC advertising and websites.Manage online listings.Closely monitor ad spends to ensure campaigns are pacing properly and on-budget.Track, measure, improve and report on performance of digital KPIs.Identify and execute on opportunities for user testing and conversion optimization (CRO).Perform competitive analysis, research new opportunities, and apply relevant best practices across accounts.Monitor industry and digital trends, strategies and techniques.Work with the marketing, design and digital teams to develop graphics and content for digital channels including marketing campaigns, landing pages, emails, digital ads, social media graphics, website and blogs.Manage paid social media opportunities, including LinkedIn, Twitter, and Facebook.REPORTING RELATIONSHIPSee table of Organization.EDUCATION AND EXPERIENCEKnowledge, Skills and AbilitiesExpertise with SEO and SEM/paid search campaignsExperience using a CRM for effective lead development is requiredExperience in online listings management and related servicesGoogle Ads certification is a plusSolid understanding of design principles and accessibility, usability, user experience (UX) best practicesPrevious experience in healthcare industry preferredExperience working cross-functionally across a company and the ability to work in a small team environmentRequirements5+ years of progressive, proven experience in digital marketing rolesMaster's degree in marketing or a related field requiredDemonstrable experience managing digital marketing campaignsSolid knowledge of Google Analytics, Google Search Console, Google My Business and other tools for website and search-engine analysis and optimizationDemonstrable experience in building and optimizing Google Ads, other PPC and paid social campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and convertSolid understanding of accessibility, usability and user interface/user experience best practicesExperience with a variety of content management systems (e.g. Drupal, WordPress)Experience in optimizing landing pagesExperience with A/B and multivariate experimentsWorking knowledge of HTML, CSS and JavaScript development and constraintsStrong analytical skills and data-driven thinkingStrong written communication and content development skills, including editing and content styling for optimal user experienceUp to date with current trends and best practices in digital marketingCommitment to ongoing professional growthExperience with marketing automation tools and building marketing funnels a plusBeneficial application skills: Adobe Creative Suite, Microsoft Excel, marketing automation services
RequirementsNo additional requirements from any stated in the above description.
Job ID: 004A2U
BALLAD CORPORATE
Marketing/Communications - MARKETING & PUBLIC RELATIONS
Full-time (scheduled 72 hrs or more per pay period) - Day
Job Description
SCOPE OF POSITIONConsumer and patient expectations are shifting dramatically as it relates to digital engagement and interaction with their healthcare providers. In order to be prepared, remain competitive and challenge the industry in a fast-paced environment, it is critical that Ballad Health develops and maintains a well-defined, far-reaching, and forward-looking digital transformation strategy.The Digital Marketing Specialist has a proven track-record in leading, developing and executing digital marketing strategies to grow market share, and strengthen the Ballad Health brand. This role will play a pivotal role in lead-generation efforts, market share growth, and brand strength across digital communication channels.ResponsibilitiesExecute go-to-market digital programs - including search, paid social media, display and email marketing - that support the identified growth areas for the company.Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize lead-generation and lead-nurturing campaigns.Utilize Google Ads campaigns and other SEM channels, search engine optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate qualified leads.Create and conduct A/B testing across various digital marketing channels, including email marketing, PPC advertising and websites.Manage online listings.Closely monitor ad spends to ensure campaigns are pacing properly and on-budget.Track, measure, improve and report on performance of digital KPIs.Identify and execute on opportunities for user testing and conversion optimization (CRO).Perform competitive analysis, research new opportunities, and apply relevant best practices across accounts.Monitor industry and digital trends, strategies and techniques.Work with the marketing, design and digital teams to develop graphics and content for digital channels including marketing campaigns, landing pages, emails, digital ads, social media graphics, website and blogs.Manage paid social media opportunities, including LinkedIn, Twitter, and Facebook.REPORTING RELATIONSHIPSee table of Organization.EDUCATION AND EXPERIENCEKnowledge, Skills and AbilitiesExpertise with SEO and SEM/paid search campaignsExperience using a CRM for effective lead development is requiredExperience in online listings management and related servicesGoogle Ads certification is a plusSolid understanding of design principles and accessibility, usability, user experience (UX) best practicesPrevious experience in healthcare industry preferredExperience working cross-functionally across a company and the ability to work in a small team environmentRequirements5+ years of progressive, proven experience in digital marketing rolesMaster's degree in marketing or a related field requiredDemonstrable experience managing digital marketing campaignsSolid knowledge of Google Analytics, Google Search Console, Google My Business and other tools for website and search-engine analysis and optimizationDemonstrable experience in building and optimizing Google Ads, other PPC and paid social campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and convertSolid understanding of accessibility, usability and user interface/user experience best practicesExperience with a variety of content management systems (e.g. Drupal, WordPress)Experience in optimizing landing pagesExperience with A/B and multivariate experimentsWorking knowledge of HTML, CSS and JavaScript development and constraintsStrong analytical skills and data-driven thinkingStrong written communication and content development skills, including editing and content styling for optimal user experienceUp to date with current trends and best practices in digital marketingCommitment to ongoing professional growthExperience with marketing automation tools and building marketing funnels a plusBeneficial application skills: Adobe Creative Suite, Microsoft Excel, marketing automation services
RequirementsNo additional requirements from any stated in the above description.