Freudenberg Group
Digital Marketing & Social Media Specialist
Freudenberg Group, Hopkinsville, Kentucky, us, 42241
Empowering people, creating technology.
Responsibilities:
Develop, plan, and implement digital marketing campaigns, lead nurturing and management processes, and social media campaigns on channels own by the companyPlan and implement SEO and SEA initiatives to drive the company's Digital Marketing and to support Sales InitiativesDrive visibility of own consumer brands as well as products sold under brand licenses in the retail marketPlan and manage targeted digital marketing campaigns integrated in the company's digital tools & systemsParticipate in corporate and marketing communications (print, online, trade shows, PR) across all business units and market segmentsInitiate, design and implement marketing activities to promote salesInteract and collaborate closely with sales and application engineering teamsIn collaboration with sales and market segment teams, manage promotional campaigns, contracts and placementsManaging North American content for the global Product Information Management System (PIMS)Management of external suppliersInteracting with the Director of Marketing & Sales Excellence North America on a daily basisRegular interaction with FFT headquarters in Germany and the Freudenberg NA Corporate CenterAssist with other sales, marketing and customer related projects as neededQualifications:
Education/Certification
BA degree in Marketing, Advertising, Journalism or equivalent preferred; or Associates degreeKnowledge / Experience
High affinity for social media channels and experience in the commercial use of these platformsPreferably knowledge of using content management systems such as TYPO3Experience working with commercial printers, graphic designers and advertising agenciesExperience in implementing SEO and SEA initiativesProficiency with the Microsoft Office suitePreferably knowledge of graphic design softwareStrong oral and written communication skillsCreative initiative with a strong team orientationExcellent organizational skills and ability to effectively manage multiple projects; ability to work with minimal supervisionAbility to work both as an individual and as a team member
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Filtration Technologies LP
Responsibilities:
Develop, plan, and implement digital marketing campaigns, lead nurturing and management processes, and social media campaigns on channels own by the companyPlan and implement SEO and SEA initiatives to drive the company's Digital Marketing and to support Sales InitiativesDrive visibility of own consumer brands as well as products sold under brand licenses in the retail marketPlan and manage targeted digital marketing campaigns integrated in the company's digital tools & systemsParticipate in corporate and marketing communications (print, online, trade shows, PR) across all business units and market segmentsInitiate, design and implement marketing activities to promote salesInteract and collaborate closely with sales and application engineering teamsIn collaboration with sales and market segment teams, manage promotional campaigns, contracts and placementsManaging North American content for the global Product Information Management System (PIMS)Management of external suppliersInteracting with the Director of Marketing & Sales Excellence North America on a daily basisRegular interaction with FFT headquarters in Germany and the Freudenberg NA Corporate CenterAssist with other sales, marketing and customer related projects as neededQualifications:
Education/Certification
BA degree in Marketing, Advertising, Journalism or equivalent preferred; or Associates degreeKnowledge / Experience
High affinity for social media channels and experience in the commercial use of these platformsPreferably knowledge of using content management systems such as TYPO3Experience working with commercial printers, graphic designers and advertising agenciesExperience in implementing SEO and SEA initiativesProficiency with the Microsoft Office suitePreferably knowledge of graphic design softwareStrong oral and written communication skillsCreative initiative with a strong team orientationExcellent organizational skills and ability to effectively manage multiple projects; ability to work with minimal supervisionAbility to work both as an individual and as a team member
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Filtration Technologies LP