Microtech Knives
Social Media Marketing Specialist
Microtech Knives, Fletcher, North Carolina, United States, 28732
At Microtech Knives, we pride ourselves on our commitment to craftsmanship and innovation in the world of cutlery. As a leading manufacturer of high-quality knives, we strive to deliver excellence in every aspect of our business. Our brand is built on a foundation of precision, reliability, and passion for the art of knife-making. To help us continue to grow and engage with our audience, we are seeking a dynamic and creative Social Media Marketing Specialist to join our team.
All about this opportunity
As a Social Media Marketing Specialist at Microtech Knives, you will play a pivotal role in developing and executing our social media strategy across various platforms. You will be responsible for creating compelling content, engaging with our audience, and driving brand awareness and customer engagement. The ideal candidate will be a versatile and innovative marketer who is passionate about knives and adept at leveraging social media to tell our brand story.
What You’ll Be Doing at Microtech
- Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads.
- Create high-quality, visually appealing content for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Monitor and analyze social media metrics to track performance, identify trends, and optimize content strategy accordingly.
- Engage with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing objectives.
- Stay up-to-date with the latest trends and best practices in social media marketing, content creation, and digital advertising.
- Conduct keyword research and utilize SEO best practices to optimize content for search engines.
- Utilize Google Analytics and other analytics tools to track website traffic and user behavior, and make data-driven recommendations for improvement.
- Contribute to the development of marketing campaigns and promotions, including copywriting and photography as needed.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
What You’ll Need to Win
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Extensive knowledge of all major social media platforms and their respective best practices.
- Strong understanding of Google Analytics and other analytics tools.
- Excellent copywriting skills with a keen eye for detail and creativity.
- Basic photography skills and knowledge of photo editing software (e.g., Adobe Photoshop, Lightroom).
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Passion for knives and the outdoor industry is a plus.
Why Microtech Knives:
- Join a passionate team dedicated to excellence and innovation in the world of cutlery.
- Opportunity to work with a leading brand in the industry and make a significant impact on our digital presence.
- Competitive salary and benefits package.
- Flexible and collaborative work environment with opportunities for professional growth and development.
If you are a creative and results-driven marketer with a passion for social media and knives, we want to hear from you! Apply now to join the Microtech Knives team and help us continue to shape the future of our brand.
All about this opportunity
As a Social Media Marketing Specialist at Microtech Knives, you will play a pivotal role in developing and executing our social media strategy across various platforms. You will be responsible for creating compelling content, engaging with our audience, and driving brand awareness and customer engagement. The ideal candidate will be a versatile and innovative marketer who is passionate about knives and adept at leveraging social media to tell our brand story.
What You’ll Be Doing at Microtech
- Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads.
- Create high-quality, visually appealing content for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Monitor and analyze social media metrics to track performance, identify trends, and optimize content strategy accordingly.
- Engage with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing objectives.
- Stay up-to-date with the latest trends and best practices in social media marketing, content creation, and digital advertising.
- Conduct keyword research and utilize SEO best practices to optimize content for search engines.
- Utilize Google Analytics and other analytics tools to track website traffic and user behavior, and make data-driven recommendations for improvement.
- Contribute to the development of marketing campaigns and promotions, including copywriting and photography as needed.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
What You’ll Need to Win
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Extensive knowledge of all major social media platforms and their respective best practices.
- Strong understanding of Google Analytics and other analytics tools.
- Excellent copywriting skills with a keen eye for detail and creativity.
- Basic photography skills and knowledge of photo editing software (e.g., Adobe Photoshop, Lightroom).
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Passion for knives and the outdoor industry is a plus.
Why Microtech Knives:
- Join a passionate team dedicated to excellence and innovation in the world of cutlery.
- Opportunity to work with a leading brand in the industry and make a significant impact on our digital presence.
- Competitive salary and benefits package.
- Flexible and collaborative work environment with opportunities for professional growth and development.
If you are a creative and results-driven marketer with a passion for social media and knives, we want to hear from you! Apply now to join the Microtech Knives team and help us continue to shape the future of our brand.