Salesforce
Sr. Manager, Web & SEO Data Scientist
Salesforce, Seattle, Washington, us, 98127
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & Communications
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.Slack is hiring an experienced analytics leader for our Web Strategy marketing team. The Web Strategy team is a cross-functional team that strives to attract qualified traffic, generate new teams and leads, and help visitors understand how Slack can unlock their productivity potential. Our goal is to create a fantastic digital experience while encouraging conversion every step of the way!You will measure, benchmark, and play a critical part in continuously optimizing critical user journeys including web traffic trends, keyword performance, and get insights into competitors' strategies. You will partner closely with business partners to promote end-to-end customer journeys across various experiences. You will help to make Slack’s marketing web experience outstanding by advocating for and implementing changes to processes, tools, and systems. You will have a keen eye for opportunities to standardize, build new areas of excellence within the team, and provide technical mentorship!Responsibility
Lead analytics and become Subject-Matter-Expert on digital marketing channels and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence channel optimizations.
Assist with leading and improving processes for identity resolution, tagging, and other tracking parameters to gather meaningful data.
Establish relationships and partner with cross-functional teams to improve existing analytics models, pipelines, and dashboards, build additional metrics, reports, and visualization based on evolving business needs, and support these teams in driving their goals.
Identify and Apply business insight and analytics techniques on ambiguous business problems to unearth areas of opportunity and size potential impact.
Own experimentation roadmap for search incrementality testing: identify and prioritize opportunities with marketing managers, write test charters, and recommendations.
Collaborate cross-functionally with data science, data engineering, and instrumentation teams to contribute to sophisticated models data pipelines, and instrumentation, and build testing roadmap.
Present your data analysis, insights, and recommendations to senior leadership for buy-in and alignment.
Qualifications
5+ years of professional experience working in quantitative analysis in A/B testing and crafting data visualization dashboards in Tableau, Looker, or equivalent technology.
A consistent track record of using data to drive marketing and product teams to achieve bold goals and influence company-level outcomes.
Expert SQL and at least one general programming language (e.g. Python) and orchestration tools (e.g. Airflow) and performance marketing analytics with a focus on SEO and SEM optimizations.
Experience with SEO analytics tools and familiarity with SEO strategy and keyword research.
You have built frameworks, standards, and other tools to simplify and automate key data science.
Experience with Statistics concepts and analysis, e.g., hypothesis testing, regression, experimental design, etc.
Excellent communication and presentation skills with the ability to communicate sophisticated analytical recommendations and insights to leadership.
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500. For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900. For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700. For California-based roles, the base salary hiring range for this position is $164,000 to $225,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.Slack is hiring an experienced analytics leader for our Web Strategy marketing team. The Web Strategy team is a cross-functional team that strives to attract qualified traffic, generate new teams and leads, and help visitors understand how Slack can unlock their productivity potential. Our goal is to create a fantastic digital experience while encouraging conversion every step of the way!You will measure, benchmark, and play a critical part in continuously optimizing critical user journeys including web traffic trends, keyword performance, and get insights into competitors' strategies. You will partner closely with business partners to promote end-to-end customer journeys across various experiences. You will help to make Slack’s marketing web experience outstanding by advocating for and implementing changes to processes, tools, and systems. You will have a keen eye for opportunities to standardize, build new areas of excellence within the team, and provide technical mentorship!Responsibility
Lead analytics and become Subject-Matter-Expert on digital marketing channels and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence channel optimizations.
Assist with leading and improving processes for identity resolution, tagging, and other tracking parameters to gather meaningful data.
Establish relationships and partner with cross-functional teams to improve existing analytics models, pipelines, and dashboards, build additional metrics, reports, and visualization based on evolving business needs, and support these teams in driving their goals.
Identify and Apply business insight and analytics techniques on ambiguous business problems to unearth areas of opportunity and size potential impact.
Own experimentation roadmap for search incrementality testing: identify and prioritize opportunities with marketing managers, write test charters, and recommendations.
Collaborate cross-functionally with data science, data engineering, and instrumentation teams to contribute to sophisticated models data pipelines, and instrumentation, and build testing roadmap.
Present your data analysis, insights, and recommendations to senior leadership for buy-in and alignment.
Qualifications
5+ years of professional experience working in quantitative analysis in A/B testing and crafting data visualization dashboards in Tableau, Looker, or equivalent technology.
A consistent track record of using data to drive marketing and product teams to achieve bold goals and influence company-level outcomes.
Expert SQL and at least one general programming language (e.g. Python) and orchestration tools (e.g. Airflow) and performance marketing analytics with a focus on SEO and SEM optimizations.
Experience with SEO analytics tools and familiarity with SEO strategy and keyword research.
You have built frameworks, standards, and other tools to simplify and automate key data science.
Experience with Statistics concepts and analysis, e.g., hypothesis testing, regression, experimental design, etc.
Excellent communication and presentation skills with the ability to communicate sophisticated analytical recommendations and insights to leadership.
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500. For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900. For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700. For California-based roles, the base salary hiring range for this position is $164,000 to $225,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.