Digital Marketing Specialist

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.be your best selfAt Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!Purpose of Job:The Digital Marketing Specialist is responsible for the development and execution of our social media marketing and search engine optimization strategies. This individual will also support other demand generation efforts including paid search, digital display advertising and content marketing activities. The successful candidate should have a creative mind with an analytical approach to campaign planning as well as strong project management and multi-tasking skills.Job Components:Coordinate the execution of our social media strategy across owned channelsUtilize social media monitoring tool to develop consistent reporting, measure brand sentiment and gain consumer insights about our products and brandWork with social media team to engage and respond to social conversations (mentions on social feeds, direct messaging, customer service comments, etc.) in real-timeManage agency relationship for execution of social media initiativesAnalyze social campaign effectiveness and make recommendations for future campaigns to drive resultsExecute email strategy, which includes creative, testing, scheduling and reporting within email platform Exposure to website development projects and ability to work with the web team to ensure SEO best practices are properly implemented on newly developed codeProvide support for all other digital demand generation efforts including paid search, digital display advertising and content marketing activitiesQualifications:BA/BS degree in marketing, communications or related field2-3 years of experience in digital marketingSolid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret dataStrong knowledge of online marketing principles and best practices for SEO, social media and email Experience managing successful social media campaigns, and a solid understanding of social marketing Experience with social media publishing and listening tools such as Sysomos, Sprout, etc.Experience executing successful email marketing campaigns through email service providers such as Salesforce Marketing Cloud or a similar platform Ability to effectively manage agency and franchisee relationshipsProject management skills to prioritize and drive initiatives forwardGraphic Design capabilities (Adobe Suite experience) Excellent communication and teamwork skillsAttention to detail and outstanding organizational skillsBoth self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies.Work Environment:Ability to sustain posture in a seated position for prolonged periods of timeRegularly required to use hands to grasp or handle, and talk and hearSpecific vision abilities include close vision, depth perception and ability to adjust focusAbility to occasionally lift and/or move 20+ lbs.Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.