Experian
Senior Account Executive, Advanced TV
Experian, Brooklyn, New York, United States,
Job Description
Role Summary
Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers. The Account Executive for Advanced TV (ATV) will be responsible for developing strategic relationships with top media companies across the ecosystem. This position will work across multiple internal teams at Experian including product and strategy to develop and deliver on the ATV GTM plan. By leveraging Experian’s unique position in the data and identity space, the AE will establish and grow partnerships with agencies to help increase efficiencies and spend for key partners across TV landscape.
About us, but we’ll be brief Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.
As a leader in consumer data and identity-based marketing solutions, Experian Marketing Services is improving the business and consumer experience by offering a complete identity solution. We’re doing so through a clearer view across the digital customer buying journey and with strong acquisitions of leading AdTech and MarTech providers with the most recent being Tapad, a leading digital identity resolution provider.
Lead Experian’s ATV team in bringing on new business partnerships and growing existing partnerships within the Advanced TV vertical at Experian
Manage the ATV pipeline/forecast by understanding where your business is and what opportunities are up and coming
Anticipate client needs and industry trends to determine how to bundle products and build solutions to meet client requirements to expand their relationship with Experian
Be the client’s go-to thought leader on Advanced TV strategy. Help the client with data quality best practices and address gaps/opportunities
Provide voice of customer and client feedback to internal stakeholders to help continuously grow Experian’s TV products and solutions
Client liaison to Experian internal teams (Marketing, Product, Privacy & Compliance, Contracts, etc.)
Work with Client Success Manager to generate new business within existing relationships by up-selling and cross-selling other product categories
Provide customer intelligence to sales and marketing functions to position our offerings effectively
Role Summary
Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers. The Account Executive for Advanced TV (ATV) will be responsible for developing strategic relationships with top media companies across the ecosystem. This position will work across multiple internal teams at Experian including product and strategy to develop and deliver on the ATV GTM plan. By leveraging Experian’s unique position in the data and identity space, the AE will establish and grow partnerships with agencies to help increase efficiencies and spend for key partners across TV landscape.
About us, but we’ll be brief Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.
As a leader in consumer data and identity-based marketing solutions, Experian Marketing Services is improving the business and consumer experience by offering a complete identity solution. We’re doing so through a clearer view across the digital customer buying journey and with strong acquisitions of leading AdTech and MarTech providers with the most recent being Tapad, a leading digital identity resolution provider.
Lead Experian’s ATV team in bringing on new business partnerships and growing existing partnerships within the Advanced TV vertical at Experian
Manage the ATV pipeline/forecast by understanding where your business is and what opportunities are up and coming
Anticipate client needs and industry trends to determine how to bundle products and build solutions to meet client requirements to expand their relationship with Experian
Be the client’s go-to thought leader on Advanced TV strategy. Help the client with data quality best practices and address gaps/opportunities
Provide voice of customer and client feedback to internal stakeholders to help continuously grow Experian’s TV products and solutions
Client liaison to Experian internal teams (Marketing, Product, Privacy & Compliance, Contracts, etc.)
Work with Client Success Manager to generate new business within existing relationships by up-selling and cross-selling other product categories
Provide customer intelligence to sales and marketing functions to position our offerings effectively