Southeast Missouri State University
Content Strategist - Marketing and Communications
Southeast Missouri State University, Cape Girardeau, Missouri, United States, 63705
Salary:
Depends on Qualifications
Location :
Cape Girardeau, MO
Job Type:
Full-Time
Job Number:
202400081
Division:
Enrollment Management and Student Success
Department:
Marketing and Communications
Opening Date:
04/03/2024
Position Summary
Content StrategistUniversity Marketing & CommunicationsFull-Time, 3-Year Term
University Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong copywriting instincts who can craft compelling content for a variety of externally and internally focused publications. The Content Strategist is responsible for developing a clear strategy for inspiring and engaging the audience and communicating the brand story across channels. The strategist then measures and analyzes results and engagement to refine what's working and what isn't with regard to the brand's content marketing efforts.
Primary ResponsibilitiesWrite effective email marketing content, including e-newsletters, automated communication workflows, and SMS, that guides users through defined journeys and results in marketing conversionsDevelop compelling stories and messages that attract and grow a digital audience on communications platforms and publications while following brand standards and communication style guidelinesWork closely with key stakeholders within the University's colleges, divisions, and departments to develop communications that strategically target audiences, including prospective students, parents, alumni, and mediaWrite and create effective landing pages to improve search engine optimizationMonitor and analyze key metrics to improve digital communications and performanceEnthusiastically collaborate with team members to achieve University goals and create effective campaignsRequired Qualifications
Bachelor's degree in marketing, advertising, communications, journalism, public relations, English, or related fieldDemonstrated experience writing for compelling stories within brand voiceSolid understanding of marketing and media channels and how to strategize and message effectively at different stages in the sales funnelExcellent creative, communication, organizational, and idea generation skillsAn impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlinesCollaborative working style with a focus on building relationships across teams and promoting content best practicesAbility to use email marketing platforms to design and create communicationsRequired Information & Deadline
Application Deadline:
To ensure full consideration, applications must be received by
April 17, 2024.
The position is available immediately and will remain open until filled.
To Apply:
Complete the application by clicking on the
APPLY
button at the top of the page. You will need to submit the following in order for your application materials to be complete.
Letter of interest specifically addressing all position requirementsCurrent resumeName and contact information of three professional referencesLink to portfolio or samples of writing work
Additional Information
About Southeast Missouri State University (SEMO):
Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high quality, affordable education with a broadly representative student body, faculty and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fact Book:SEMO Strategic Action Plan:
Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at
Depends on Qualifications
Location :
Cape Girardeau, MO
Job Type:
Full-Time
Job Number:
202400081
Division:
Enrollment Management and Student Success
Department:
Marketing and Communications
Opening Date:
04/03/2024
Position Summary
Content StrategistUniversity Marketing & CommunicationsFull-Time, 3-Year Term
University Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong copywriting instincts who can craft compelling content for a variety of externally and internally focused publications. The Content Strategist is responsible for developing a clear strategy for inspiring and engaging the audience and communicating the brand story across channels. The strategist then measures and analyzes results and engagement to refine what's working and what isn't with regard to the brand's content marketing efforts.
Primary ResponsibilitiesWrite effective email marketing content, including e-newsletters, automated communication workflows, and SMS, that guides users through defined journeys and results in marketing conversionsDevelop compelling stories and messages that attract and grow a digital audience on communications platforms and publications while following brand standards and communication style guidelinesWork closely with key stakeholders within the University's colleges, divisions, and departments to develop communications that strategically target audiences, including prospective students, parents, alumni, and mediaWrite and create effective landing pages to improve search engine optimizationMonitor and analyze key metrics to improve digital communications and performanceEnthusiastically collaborate with team members to achieve University goals and create effective campaignsRequired Qualifications
Bachelor's degree in marketing, advertising, communications, journalism, public relations, English, or related fieldDemonstrated experience writing for compelling stories within brand voiceSolid understanding of marketing and media channels and how to strategize and message effectively at different stages in the sales funnelExcellent creative, communication, organizational, and idea generation skillsAn impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlinesCollaborative working style with a focus on building relationships across teams and promoting content best practicesAbility to use email marketing platforms to design and create communicationsRequired Information & Deadline
Application Deadline:
To ensure full consideration, applications must be received by
April 17, 2024.
The position is available immediately and will remain open until filled.
To Apply:
Complete the application by clicking on the
APPLY
button at the top of the page. You will need to submit the following in order for your application materials to be complete.
Letter of interest specifically addressing all position requirementsCurrent resumeName and contact information of three professional referencesLink to portfolio or samples of writing work
Additional Information
About Southeast Missouri State University (SEMO):
Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high quality, affordable education with a broadly representative student body, faculty and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fact Book:SEMO Strategic Action Plan:
Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at