Press & Community Manager
Visit Flanders, New York, NY USA
Salary: OUR OFFER ▪ The role is based within our US team, and your contract is drawn up according to US law (state of New York). You will be working out of the New York office. This will be your home base. ▪ This is a senior role, and we will offer an attractive remuneration package, including a competitive salary based upon your experience. Salary range from $85.000 till $120.000 gross annual. ▪ Your salary will be paid biweekly. You will receive an annual bonus of 2% of the Base Salary. Further you will receive a holiday bonus of 2% of the Base Salary. ▪ The cost of commuting to work on public transport within New York City is refunded in full. ▪ Your normal place of work will be in our attractive offices in New York, Manhattan. ▪ You will be eligible to participate in the employee benefits plans, programs and arrangements made available generally to the employees of the New York Office in accordance with the terms and subjects to the conditions of such plans, programs and arrangements. The benefits available are medical insurance coverage (which includes dental insurance coverage) as of the Effective Date and a contribution to a U.S. tax-qualified retirement plan following the sixth month of employment) ▪ During each full calendar year of employment, you will be entitled to 26 paid vacation days. In the event that the New York Office shall be closed during the period commencing on December 25 of any year and ending on January 1 of the following years, such days shall be considered vacation days provided to you in addition to the Regular Vacation Days. ▪ We offer state-of-the-art IT resources and equipment to staff to allow them to work flexibly and productively ▪ As an organization that recognizes the value and potential of its staff members, we place great importance on education and training, to ensure employees’ skill sets are kept up-to-date ▪ Pressure of work can be high, but the organization takes optimization of your work/life balance very seriously. ▪ VISITFLANDERS, as an agency of the Government of Flanders, wishes to reflect, as far as possible, the society for which it works. Candidates are therefore selected on the basis of their ability and characteristics, regardless of age, disability, gender, religion, or sexual orientation. Please let us know in advance if you have a disability. We will ensure that your participation in the recruitment process takes place in the best possible circumstances. Upon employment, your workspace will be adjusted to take your disability into account as far as possible.
Salary min: $80,000.00
Salary max: $120,000.00
Level: Manager
Duration: Full Time
RESPONSIBILITIES ▪ You Identify existing passionate communities aligned with the themes and storylines used by VISITFLANDERS in the promotion of its destination. Together with your colleagues (locally and globally), you develop and identify the existing community platforms, create & define opportunities to engage with them and influence them. You actively seek partnerships to strengthen your community approach. ▪ You build, nurture and maintain VISITFLANDERS’ own communities. You will create and foster engagement to enhance the profile of Flanders in relation to the community's passions and stimulate travel to the region to experience those passions. You will do so using online and offline networks, stakeholders and partners. ▪ You Identify opportunities to interact with existing, established online communities that align with VISITFLANDERS’ themes and storylines. You will ensure relevant and appropriate links to Flanders, to stimulate and encourage travel to the destination and to build the association of Flanders with the themes and storylines. ▪ You will define and deploy a PR approach suitable for and adapted to the North American market. You will set up the necessary reporting mechanisms to review and adjust your approach accordingly. You will stimulate them to produce compelling content for high quality, relevant audiences interested VISITFLANDERS’ themes and storylines. You will be working in collaboration with the Global Press Manager at HQ in Brussels and with other press colleagues worldwide. ▪ You develop and maintain a strong network of press contacts such as journalists, bloggers and other influencers. These may be US based, Europe based freelancers and correspondents. You will work together with your UK based colleague to establish a strong and extensive English speaking press network. ▪ You build and maintain product knowledge relating to VISITFLANDERS’ themes in order to generate and repurpose content, for communication with B2B and B2B2C audiences, and disseminate through the appropriate channels, page 3 of 5 ▪ Undertake other reasonable tasks as required for the execution and successful implementation of the US Promotional Action Plan. You will represent VISITFLANDERS at events/activities whenever required, alone or together with your US colleagues.
About Visit Flanders
VISITFLANDERS is the official marketing agency for the region of Flanders, Belgium. It is charged with marketing the region to international communities, and does so in a responsible manner, ensuring the needs of the visitor are balanced with those of the local population, the business community and the destination itself. VISITFLANDERS specifically targets visitors who connect most strongly with the touristic themes and storylines our region has to offer: arts and culture, cycling culture, Flemish gastronomy and Belgian beer culture, and the region’s rich history, including the heritage of the First World War. VISITFLANDERS is seeking a Press & Community manager who scouts, reaches out to, engages and builds a fruitful relationship with passionate communities and media outlets in the North American market that relate with/to our themes and storylines