Pennant
Digital Marketing Specialist - Paid Ads
Pennant, Eagle, Idaho, United States, 83616
Company Overview
Pennant Services stands out as an emerging leader in the home care, home health, hospice, and senior living industries, committed to providing "life-changing service" across its operations. Their distinctive operational strategy moves away from the conventional corporate headquarters model, instead establishing a "Service Center" designed to support on-site leaders and caregivers.
Pennant core values, encapsulated by the acronym CAPLICO, underscore a culture of Customer second, Accountability, Passion for learning, Intelligent risk-taking, Celebration of success, and Ownership. This guides decision-making and inspires both professional and personal growth, aiming to elevate the standard of care and service within the healthcare sector.
Job Description:
Pennant Services is seeking a dedicated Digital Marketing Specialist - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will be adept at managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, utilizing Google Ads Editor for efficient management of advertising efforts.
Key Responsibilities:Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.Analyze campaign data to identify trends, measure performance, and inform strategic decisions.Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation.Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.
Qualifications and Skills:
Educational Background : Bachelor's degree in Marketing, Communications, Business, or a related field.Experience : Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.Technical Proficiency :
Expertise in using Google Ads and Google Ads Editor for campaign management.Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.Skills in Excel for data analysis and manipulation.Knowledge of Google Tag Manager, Google Analytics for tracking conversions.Knowledge of Google My Business a plus.Familiarity with Canva for designing ad creatives a plus.
Analytical Skills : Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.Communication Skills : Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.Strategic Thinking : Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.Collaboration : Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.Certifications in Google Ads, Meta Ads, or similar platforms would be a plus.
Salary Range & Benefits
Salary : Salary is reflective of experience and skills.
Benefits :
Health Insurance : Comprehensive health insurance coverage to support the well-being of our employees and their families.Paid Time Off (PTO) : Two weeks of PTO to encourage work-life balance and provide time for relaxation and personal pursuits.401(k) Plan : Pennant matches the first 2% of compensation that you contribute at a rate of $0.25 for each $1.00 you contribute. You will become vested in the company's contribution at the rate of 25% per year of service, with 100% vesting after four years of service.Flexible Working Hours : Understanding the importance of flexibility, we offer adjustable working hours to accommodate the varied needs of our team members.Mostly Remote Work Opportunity : Our team operates on a mostly work-from-home basis, with an in-office presence required only one day a week. This hybrid model is designed to offer the best of both worlds - flexibility and the chance to connect with the team in person at our office in Eagle, Idaho.Professional Development : We are committed to the continuous growth and development of our employees, offering various opportunities for professional advancement and learning.
At Pennant Services, we understand the importance of a supportive work environment and strive to provide a comprehensive benefits package that reflects our commitment to our employees' health, happiness, and professional growth.
Portfolio Submission
(Optional): If you have a portfolio of your work or case studies showcasing your achievements in digital marketing, particularly in paid ads, please include links or attachments with your application.
Application Deadline : The closing date for applications is May 3rd, 2024. We encourage early applications to ensure your candidacy is considered.
Following the submission of your application, our recruitment team will review your qualifications. Shortlisted candidates will be contacted for an initial interview, followed by a technical assessment or second interview. Our aim is to make the recruitment process as smooth and transparent as possible, and we look forward to learning more about your skills and experiences.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
Pennant Services stands out as an emerging leader in the home care, home health, hospice, and senior living industries, committed to providing "life-changing service" across its operations. Their distinctive operational strategy moves away from the conventional corporate headquarters model, instead establishing a "Service Center" designed to support on-site leaders and caregivers.
Pennant core values, encapsulated by the acronym CAPLICO, underscore a culture of Customer second, Accountability, Passion for learning, Intelligent risk-taking, Celebration of success, and Ownership. This guides decision-making and inspires both professional and personal growth, aiming to elevate the standard of care and service within the healthcare sector.
Job Description:
Pennant Services is seeking a dedicated Digital Marketing Specialist - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will be adept at managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, utilizing Google Ads Editor for efficient management of advertising efforts.
Key Responsibilities:Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.Analyze campaign data to identify trends, measure performance, and inform strategic decisions.Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation.Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.
Qualifications and Skills:
Educational Background : Bachelor's degree in Marketing, Communications, Business, or a related field.Experience : Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.Technical Proficiency :
Expertise in using Google Ads and Google Ads Editor for campaign management.Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.Skills in Excel for data analysis and manipulation.Knowledge of Google Tag Manager, Google Analytics for tracking conversions.Knowledge of Google My Business a plus.Familiarity with Canva for designing ad creatives a plus.
Analytical Skills : Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.Communication Skills : Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.Strategic Thinking : Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.Collaboration : Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.Certifications in Google Ads, Meta Ads, or similar platforms would be a plus.
Salary Range & Benefits
Salary : Salary is reflective of experience and skills.
Benefits :
Health Insurance : Comprehensive health insurance coverage to support the well-being of our employees and their families.Paid Time Off (PTO) : Two weeks of PTO to encourage work-life balance and provide time for relaxation and personal pursuits.401(k) Plan : Pennant matches the first 2% of compensation that you contribute at a rate of $0.25 for each $1.00 you contribute. You will become vested in the company's contribution at the rate of 25% per year of service, with 100% vesting after four years of service.Flexible Working Hours : Understanding the importance of flexibility, we offer adjustable working hours to accommodate the varied needs of our team members.Mostly Remote Work Opportunity : Our team operates on a mostly work-from-home basis, with an in-office presence required only one day a week. This hybrid model is designed to offer the best of both worlds - flexibility and the chance to connect with the team in person at our office in Eagle, Idaho.Professional Development : We are committed to the continuous growth and development of our employees, offering various opportunities for professional advancement and learning.
At Pennant Services, we understand the importance of a supportive work environment and strive to provide a comprehensive benefits package that reflects our commitment to our employees' health, happiness, and professional growth.
Portfolio Submission
(Optional): If you have a portfolio of your work or case studies showcasing your achievements in digital marketing, particularly in paid ads, please include links or attachments with your application.
Application Deadline : The closing date for applications is May 3rd, 2024. We encourage early applications to ensure your candidacy is considered.
Following the submission of your application, our recruitment team will review your qualifications. Shortlisted candidates will be contacted for an initial interview, followed by a technical assessment or second interview. Our aim is to make the recruitment process as smooth and transparent as possible, and we look forward to learning more about your skills and experiences.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.