Digital Content Strategist

Description:Role descriptionOur client is seeking an experienced Digital Content Strategist/Copywriter who can help us design and create excellent content to help our members.Our client is committed to investing in innovative digital experiences that improve our members’ quality of life and interactions with us. The Digital Content Strategist/Copywriter will play an essential role in defining and creating content for our clients web and mobile presence. In this role, you will plan, manage and write digital content that is relevant, engaging, usable, persuasive, consistent and searchable for mobile applications and other digital channels.You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences – including consumers, members, providers, employers and agents/brokers.As the Digital Content Strategist/Copywriter, you will:• Partner closely with the UX Design team and Product Managers to devise a web content strategy that aligns with the our clients wider goals and consumer journey-and brings to life our brand commitments while delivering a high-value and relevant digital experience for the members we serve.• Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives• Identify, manage and structure engaging and contextually-appropriate content and taxonomies• Collaborate with the UX team on content organization, navigation, site maps and information design• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding• Collaborate with the marketing team on campaign strategy and development• Develop content matrices and editorial calendars to track and manage content updates for blogs, social posts, promotions and campaigns• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes• Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring our clients content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.• Create content aligned to the content and SEO strategy, our clients brand voice and tone, business requirements, and digital standards. Ensure content is edited and approved by legal/compliance.• Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments• Assist with creation and maintenance of our clients digital content guidelines, standards, tools, and processesAssignment capsuleThe Digital Content Strategist/Copywriter is assigned to a specific product team. These teams create and maintain content across our clients web and mobile properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners (NAIC) regulations.The key accountabilities are defining and implementing content strategies for digital products and projects, and creating content, in alignment with the overall digital experience, other offline content, complex business goals, and varied audience needs.Skills:Digital marketing, Marketing strategy, Product marketing, Content strategy, Digital, Content writing, Ux strategy, Design, User experience, Ux design, Content management, copywriting, Ux, Digital content, Content creation, User researchTop Skills Details:Digital marketing,Marketing strategy,Product marketing,Content strategy,Digital,Content writing,Ux strategy,Design,User experience,Ux design,Content management,copywritingAdditional Skills & Qualifications:- Leader would like for them to be in either Louisville, KY or Chicago, IL.- Must include portfolio link and/or writing samples on resume for candidate to be considered.Experience Level:Expert LevelAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.