Online Marketing Specialist, UC Online, Hybrid

Online Marketing Specialist, UC Online, Hybrid Current UC employees must apply internally via SuccessFactors > Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to over 50,000 students, 11,000 faculty and staff and 332,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, global leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget tops $1.65 billion and its endowment totals $1.8 billion. Job Overview Responsible for the support and execution of unique marketing strategies and campaigns in support of University of Cincinnati Online ("UC Online") certificates and degree programs. About UC Online At UC Online, a division of the University of Cincinnati, we strive to provide a top-tier educational experience tailored to students seeking the convenience of online learning without compromising on the renowned quality of the University of Cincinnati. Our commitment to pushing the boundaries of what online education can achieve drives innovation throughout every stage of a student's journey, from initial inquiry to graduation. We place students at the center of our approach, utilizing data-driven decision-making to guide them through the entire online learning process. This includes helping them discover suitable programs, actively participating in their chosen courses, and ultimately achieving their academic goals. At UC Online, we empower students to realize their aspirations for a brighter future by offering real-world learning opportunities within an institution rich in research, innovation, and a history of significant accomplishments. This position offers a hybrid work schedule for those with a residence within OH/IN/KY. Residence must be within Cincinnati Tri-State area with reasonable distance to UC Main Campus to have ability to report to campus as required. Remote work arrangements are subject to change in accordance with university policies. Essential Functions Support the Marketing team to adapt and tailor the marketing vision of UC Online into a multi-channeled and comprehensive marketing plan for each educational program. Assist the UC Online team as needed with execution of various marketing efforts. Execute all promotional print, direct mail marketing and conferences for UC Online marketing. Lead marketing strategy and tactics, including research, messaging and positioning, copy, campaigns, and media placement for all programs assigned and new program launches as they occur. Collaborate in the development, implementation, and execution of an integrated, marketing, and communications strategy. Monitor, track, and report on marketing campaigns and program activities. Track inquiries from potential students for educational programs from national, regional, and local audiences. Prepare weekly and monthly program and dashboard reports. Assist with marketing retention efforts, program development, and the launch of new educational programs. Coordinate and/or lead special projects related to UC Online. Develop and execute on-going student engagement efforts and performed other duties as assigned by UC Online leadership. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor's Degree Four (4) years of relevant work experience and/or other specialized training can be used in lieu of education requirement. Required Experience None P