Digital Marketing and Events Lead

Benefits: PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401kOnsite in Howard County 1-2 days a weekYour Role:Event & Web Engagement: Oversee tactical marketing activities including in-person events and web-based engagement strategies.Brand Representation: Effectively represent the company at conferences, tradeshows, and other events as needed.Content Marketing: Develop and execute content-driven, customer-focused campaigns and content across various use cases and verticals.Data-Driven Optimization: Monitor campaign performance, analyze data, and optimize strategies for maximum ROI.Go-to-Market Strategy: Contribute to go-to-market strategy, including nurturing and curating marketing qualified leads, by collaborating with Sales to understand target personas and use cases.Digital Content Creation: Collaborate with internal teams to create engaging content for digital platforms like websites, social media, and email campaigns.Marketing Measurement: Define, implement, and report on key marketing metrics, including post-event evaluations and analysis, to measure ROI and identify areas for improvement.Partnership & Channel Support: Support channel and partner marketing efforts.Thought Leadership Amplification: Leverage and amplify messaging and thought leadership content via social media and other digital platforms.Your Profle:Key Qualifications:Highly creative with hands-on experience planning and executing events and tradeshows.Proven ability to identify target audiences and devise campaigns that engage, inform, and motivate.Proficient in digital marketing tools and platforms.Detail-oriented self-starter with a willingness to contribute across a variety of projects and an ability to move efficiently between tasks.Willingness to work collaboratively across the organization.Experience:3-5 years of experience in digital marketing with a focus on marketing qualified lead generation and content marketing.3-5 years of demonstrated experience in event planning and execution, targeting both federal government and commercial audiences. (Optional: Quantify your achievements here)Skills:Experience with Salesforce and other lead generation tools (a plus).Education:B.A. in Communications, Public Relations, Marketing, or a related field.Location:U.S. CitizenshipDC area location