Content Marketing Coordinator

Midwest Tape | hoopla

Onsite in Holland, Ohio and transition to hybrid after training period.

Full-time, M-F 8:30am-5pm

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work/life balance, and appreciation for a job well done

Position Summary:Midwest Tape and hoopla Digital are looking for a talented Content Marketing Coordinator who is passionate about serving libraries with engaging content to support their local marketing efforts. The Content Marketing Coordinator creates and publishes digital web content across global sites to serve our library customers. The Content Coordinator interacts regularly with appropriate content leaders and stakeholders, as well as serves as a project coordinator for producing and editing engaging content. The Content Coordinator works with our content management system to plan, execute, and maintain our library Resource Center web properties.

Primary Duties and Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below.

Create and publish engaging content.Proofread and edit content before publishing.Manage and maintain content calendar.Measuring results of marketing efforts with tools like GA4 Analytics, Google Search Console, Umbraco, and Mouseflow.Skills:

Familiarity with web site content development principals and management efforts.Ability to convert user feedback and business priorities to digital environments.Advanced computer skills, CMS management experience.Excellent verbal communication skills and project management skills.Experience with analytics tools.The ability to manage large amounts of digital media assets.Excellent focus and strong attention to detail.Self-directed with the ability to work with minimal supervision and meets goals.Familiarity with digital media manipulation and basic video editing skills.Experience working both independently and in a team-oriented, collaborative environment.Excellent planning and follow-through skills.Superior organizational abilities required.Required Education Requirements:

Bachelor’s degree in Marketing or related field.Preferred Experience:

1-2 years’ experience with Content Management Systems.Experience with Google Analytics, Google Search Console, Umbraco, and Mouseflow.Physical Requirements/Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Overtime may be required to meet project deadlines.Sitting for extended periods of time.Dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices and objects.Physically able to participate in training sessions, presentations, and meetings.Benefits:

Medical, dental, & vision insurance401k + matchProfit sharingPaid vacation and personal timeFlex time10 paid holidaysCompany performance bonusHoliday bonusTraining & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.