Braille Works
Digital Marketing Assistant
Braille Works, Seffner, Florida, us, 33583
This is NOT a remote positionBraille Works (www.brailleworks.com), located in Seffner and Sarasota, FL, is a family owned, Christ centered company. As a business to business provider, you have an impact on; Making The World A More Readable Place, by producing reading materials for the blind, visually and reading impaired. The company continues its years of consistent growth with a full-time opportunity for you to join the team!
SUMMARY:
A social "mediaholic" who loves creating engaging posts using stories, pictures, and videos for Braille Works audience. Writing passionate pieces that help others understand the importance of increased social awareness. A "people-person" who enjoys interacting with a team while staying on top of your To-Do List. This position will start as a collaborative effort and responsibilities will grow over time. It's important for the person in this position to stay up to date on the latest news affecting the blind and visually impaired community to share with our audience. You should be a self-starter (have enough skills to work independently) and also be willing to learn more through personal training, online courses and certification classes. The willingness to learn, grow and be flexible is most helpful. Responsible for sourcing new opportunities for Braille Works via social networks and team effort marketing campaigns. Converting opportunities to sales leads. Experience with B2B marketing is preferred.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Content creation
Create positive and informative content for both our website and social media accounts
Consistently work on website content creation using SEO and online accessibility best practices
Contribute content to both the internal and external company newsletters
Manage social media accounts
Curate relevant stories to post across social media platforms
Interact with our social media audience
Promote and protect our brand with fun, but professional, engagement
Brainstorm, research, and share new ideas or strategies that we can do to increase our social media engagement and audience
Develop content calendars for Facebook, LinkedIn, Instagram, X, and others
Blogging
Brainstorm, research, and share new ideas for blog posts
Create or refresh at least one new blog per month in line with our blogging schedule
Assist in editing at least 3 blogs per month
Implement strategic blogging using SEO and accessibility best practices that's coordinated with social media and other campaigns
Media
Create graphics for social media that correspond to our blogs
Create short videos following SEO and accessibility best practices
Take pictures and video of Braille Works employees and events to share on social media and our website
QUALIFICATION AND SKILL REQUIREMENTS:
Computer Skills: Microsoft Excel, Microsoft Word, Adobe Acrobat, and Outlook
Social Media experience: Advanced LinkedIn tools/options, Facebook and X (with an understanding of the application of the tool towards business marketing) and Instagram
Self-starter with the ability to work independently in a dynamic, fast-paced environment
Researching new business opportunities
Passion for and experience with social media platforms and tools
Content creation
Media creation - Photoshop Elements or equivalent
Understanding of SEO best practices
Possesses excellent written and verbal communication skills
Understanding of Inbound Marketing methodology, a plus
EDUCATION and/or EXPERIENCE:
Bachelors Degree and/or 1 year experience in sales/marketing.OTHER DUTIES- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Candidate MUST be able to pass the following in order to be considered:
a criminal and a client-issued background check
a drug test (medical exemptions considered)
This opportunity is for a full-time, Mon-Fri, 40 hour work week. Braille Works offers a competitive benefits package including but not limited to medical, dental, vision and life insurance as well as Paid Time Off (PTO), vacation, holiday pay and 401K retirement plan (once eligibility requirements are met). If you are interested in working for a friendly, cool, casual and compassionate company, please send your resume for consideration.
EOE/M/F/D/V/SOMust be able to pass a federal/ criminal background checkMust be able to pass a drug test (medical exemptions considered)Must be a US Citizen
SUMMARY:
A social "mediaholic" who loves creating engaging posts using stories, pictures, and videos for Braille Works audience. Writing passionate pieces that help others understand the importance of increased social awareness. A "people-person" who enjoys interacting with a team while staying on top of your To-Do List. This position will start as a collaborative effort and responsibilities will grow over time. It's important for the person in this position to stay up to date on the latest news affecting the blind and visually impaired community to share with our audience. You should be a self-starter (have enough skills to work independently) and also be willing to learn more through personal training, online courses and certification classes. The willingness to learn, grow and be flexible is most helpful. Responsible for sourcing new opportunities for Braille Works via social networks and team effort marketing campaigns. Converting opportunities to sales leads. Experience with B2B marketing is preferred.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Content creation
Create positive and informative content for both our website and social media accounts
Consistently work on website content creation using SEO and online accessibility best practices
Contribute content to both the internal and external company newsletters
Manage social media accounts
Curate relevant stories to post across social media platforms
Interact with our social media audience
Promote and protect our brand with fun, but professional, engagement
Brainstorm, research, and share new ideas or strategies that we can do to increase our social media engagement and audience
Develop content calendars for Facebook, LinkedIn, Instagram, X, and others
Blogging
Brainstorm, research, and share new ideas for blog posts
Create or refresh at least one new blog per month in line with our blogging schedule
Assist in editing at least 3 blogs per month
Implement strategic blogging using SEO and accessibility best practices that's coordinated with social media and other campaigns
Media
Create graphics for social media that correspond to our blogs
Create short videos following SEO and accessibility best practices
Take pictures and video of Braille Works employees and events to share on social media and our website
QUALIFICATION AND SKILL REQUIREMENTS:
Computer Skills: Microsoft Excel, Microsoft Word, Adobe Acrobat, and Outlook
Social Media experience: Advanced LinkedIn tools/options, Facebook and X (with an understanding of the application of the tool towards business marketing) and Instagram
Self-starter with the ability to work independently in a dynamic, fast-paced environment
Researching new business opportunities
Passion for and experience with social media platforms and tools
Content creation
Media creation - Photoshop Elements or equivalent
Understanding of SEO best practices
Possesses excellent written and verbal communication skills
Understanding of Inbound Marketing methodology, a plus
EDUCATION and/or EXPERIENCE:
Bachelors Degree and/or 1 year experience in sales/marketing.OTHER DUTIES- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Candidate MUST be able to pass the following in order to be considered:
a criminal and a client-issued background check
a drug test (medical exemptions considered)
This opportunity is for a full-time, Mon-Fri, 40 hour work week. Braille Works offers a competitive benefits package including but not limited to medical, dental, vision and life insurance as well as Paid Time Off (PTO), vacation, holiday pay and 401K retirement plan (once eligibility requirements are met). If you are interested in working for a friendly, cool, casual and compassionate company, please send your resume for consideration.
EOE/M/F/D/V/SOMust be able to pass a federal/ criminal background checkMust be able to pass a drug test (medical exemptions considered)Must be a US Citizen