IPG Mediabrands
Manager, SEO
IPG Mediabrands, New York, New York, us, 10261
Manager, SEO Location: New York Office: New York Agency: Kinesso Performance Marketing - United States Ref#: 7748
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atPosition SummaryThe search engine optimization (SEO) manager is responsible for helping KINESSO clients improve their visibility in organic search results. The SEO manager is responsible for helping KINESSO clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration among teams such as marketing, web development, web design, content production, mobile, social media, and public relations.ResponsibilitiesOversee technical site analysis, competitive analysis, and content strategyManage senior analysts and help analysts grow into the next level of their careerTranslate clients' business goals and marketing objectives into successful search engine optimization strategiesPlan site structure and website content strategyDevelop ongoing client dashboards and reports that yield qualitative and quantitative trendsEstablish and maintain project management processes to manage multiple SEO projects at onceWork with cross-functional departments to develop and track all details of SEO initiativesCollaborate with paid search to feed SEO findings into broader online and offline media strategyShare new developments within the team and thereby enable superior service to our clientsOffer guidance, support, and direction as well as provide development opportunities and ongoing feedbackEnsure direct reports have received access to and training on research and reporting platforms to excel in their rolesSupport and drive corporate culture initiativesAbility to be the main point of content for your brands in regard to SEO strategyProvide ongoing and actionable feedback to Analyst & Sr. Analysts within all relevant work streams. Responsible for providing growth opportunities to junior team members and fostering their career development.Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO teamProject manage most, if not all, tasks within your clients' workload and scope to complete scopeWork with creative and development teams to ensure proper implementation of SEO recommendationsCollaborate with other channels to feed SEO findings into broader online and offline media strategy
Required Skills & ExperienceBachelor's degree or related work experience.3+ years of experience in SEO or digital marketingSolid grasp of how search engines work as well as core SEO and SEM tenetsUnderstanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) insteadAbility to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical rolesAbility to manage and prioritize multiple projects and tasks simultaneouslyProficient in MS Office and project management tools (Outlook, Excel, PowerPoint)
Desired Skills & ExperienceSpecific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferredBasic knowledge of website design and developmentExperience training/managing team member a plus
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .Salary Range $90,000-$95,000 USD
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atPosition SummaryThe search engine optimization (SEO) manager is responsible for helping KINESSO clients improve their visibility in organic search results. The SEO manager is responsible for helping KINESSO clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration among teams such as marketing, web development, web design, content production, mobile, social media, and public relations.ResponsibilitiesOversee technical site analysis, competitive analysis, and content strategyManage senior analysts and help analysts grow into the next level of their careerTranslate clients' business goals and marketing objectives into successful search engine optimization strategiesPlan site structure and website content strategyDevelop ongoing client dashboards and reports that yield qualitative and quantitative trendsEstablish and maintain project management processes to manage multiple SEO projects at onceWork with cross-functional departments to develop and track all details of SEO initiativesCollaborate with paid search to feed SEO findings into broader online and offline media strategyShare new developments within the team and thereby enable superior service to our clientsOffer guidance, support, and direction as well as provide development opportunities and ongoing feedbackEnsure direct reports have received access to and training on research and reporting platforms to excel in their rolesSupport and drive corporate culture initiativesAbility to be the main point of content for your brands in regard to SEO strategyProvide ongoing and actionable feedback to Analyst & Sr. Analysts within all relevant work streams. Responsible for providing growth opportunities to junior team members and fostering their career development.Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO teamProject manage most, if not all, tasks within your clients' workload and scope to complete scopeWork with creative and development teams to ensure proper implementation of SEO recommendationsCollaborate with other channels to feed SEO findings into broader online and offline media strategy
Required Skills & ExperienceBachelor's degree or related work experience.3+ years of experience in SEO or digital marketingSolid grasp of how search engines work as well as core SEO and SEM tenetsUnderstanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) insteadAbility to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical rolesAbility to manage and prioritize multiple projects and tasks simultaneouslyProficient in MS Office and project management tools (Outlook, Excel, PowerPoint)
Desired Skills & ExperienceSpecific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferredBasic knowledge of website design and developmentExperience training/managing team member a plus
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .Salary Range $90,000-$95,000 USD