Newegg
Marketing SEO Analyst - Marketplace
Newegg, El Centro, California, United States, 92243
Purpose of Job
We are looking to hire a Marketing SEO Analyst who will be responsible for developing and implementing SEO strategies that drive organic traffic. As a successful hire, you will be responsible for conducting technical and keyword SEO audits to identify gaps and optimization opportunities. We are looking for a team player who is a driven and highly motivated, communicative SEO expert with high attention to detail, strong business sense, and the ability to prioritize multiple projects and deadlines.
Job Description
Conduct in-depth technical SEO site and website architecture audits to improve website performance.Track and monitor SEO keyword research, opportunities and build competitive analysis reportsManage and audit XML sitemapsMonitor backlink analysis reports and spearhead outreach opportunitiesManage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.Build and manage complex performance dashboards to report on KPIs. Propose improvements/alternative approaches to stakeholders.Work with various teams in the organization to leverage subject matter experts and resources to accomplish campaign and content goalsLeverage SEO best practices to develop traffic-driving contentOptimize copy and landing pages for search engine marketingDevelop and implement link building strategyJob Requirements
Bachelor’s degree or master’s degree in marketing, business administration, or relevant fieldsSolid understanding of performance marketing, conversion, and online customer acquisitionAdvance experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau3+ years of experience in E-Commerce Digital analytics role using the Google Analytics, Google Cloud, Tableau platformsStrong Excel and data visualization skillsKnowledge of ranking factors and search engine algorithmsAbility to write engaging copy in various delivery formats, with a clear understanding of the e-commerce market landscapeSolid understanding of website design developmentAbility to quickly adapt to change, with a strong sense of prioritization and urgency
Essential Mental & Physical Function
Mental Functions: Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the results of work done are typically reviewed.
Physical Functions: Sitting required 90% of the time. Walking and standing required 5% of the time respectively.
Equipment Used
No heavy lifting required. Constant working on a computer.
Pay Transparency
This job posting may span more than one job level.
The base salary range for this position in City of Industry is $66,550 - $70,000 annually.
In addition to base salary, this job is eligible for additional bonus or incentive. Additionally, Newegg offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, and generous time off for vacation and sick.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings in California. We set standard base pay ranges for all roles based on function, level, and location. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed above.
Work Environment
Office cubicle environment with minimal exposure to the environment or health hazards
We are looking to hire a Marketing SEO Analyst who will be responsible for developing and implementing SEO strategies that drive organic traffic. As a successful hire, you will be responsible for conducting technical and keyword SEO audits to identify gaps and optimization opportunities. We are looking for a team player who is a driven and highly motivated, communicative SEO expert with high attention to detail, strong business sense, and the ability to prioritize multiple projects and deadlines.
Job Description
Conduct in-depth technical SEO site and website architecture audits to improve website performance.Track and monitor SEO keyword research, opportunities and build competitive analysis reportsManage and audit XML sitemapsMonitor backlink analysis reports and spearhead outreach opportunitiesManage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.Build and manage complex performance dashboards to report on KPIs. Propose improvements/alternative approaches to stakeholders.Work with various teams in the organization to leverage subject matter experts and resources to accomplish campaign and content goalsLeverage SEO best practices to develop traffic-driving contentOptimize copy and landing pages for search engine marketingDevelop and implement link building strategyJob Requirements
Bachelor’s degree or master’s degree in marketing, business administration, or relevant fieldsSolid understanding of performance marketing, conversion, and online customer acquisitionAdvance experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau3+ years of experience in E-Commerce Digital analytics role using the Google Analytics, Google Cloud, Tableau platformsStrong Excel and data visualization skillsKnowledge of ranking factors and search engine algorithmsAbility to write engaging copy in various delivery formats, with a clear understanding of the e-commerce market landscapeSolid understanding of website design developmentAbility to quickly adapt to change, with a strong sense of prioritization and urgency
Essential Mental & Physical Function
Mental Functions: Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the results of work done are typically reviewed.
Physical Functions: Sitting required 90% of the time. Walking and standing required 5% of the time respectively.
Equipment Used
No heavy lifting required. Constant working on a computer.
Pay Transparency
This job posting may span more than one job level.
The base salary range for this position in City of Industry is $66,550 - $70,000 annually.
In addition to base salary, this job is eligible for additional bonus or incentive. Additionally, Newegg offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, and generous time off for vacation and sick.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings in California. We set standard base pay ranges for all roles based on function, level, and location. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed above.
Work Environment
Office cubicle environment with minimal exposure to the environment or health hazards