Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.ResponsibilitiesManeuver digital marketing campaigns through all areas of the project life cycleClearly understand and implement digital marketing campaigns which fit client needsPlan and monitor the ongoing client's presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)Plan and execute email campaigns for clientsLaunch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessManage SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with graphic designersMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to clientAcquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsSkillsExperience with social media, Google Ads (SEM), Meta Paid Social, and email campaignsSEO/SEMProven experience as Digital Marketing Manager or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with email platforms, such as Mailchimp, Constant Contact, etcWorking knowledge of ad serving tools (e.g., DART, Atlas)Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsKnowledge of JavaScript, SQL, and HTML is a plusGoogle Analytics certified preferredBS/BA in marketing or relevant fieldJob Type: Full-timeWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Questions:Do you have experience with SEO, Google Ads, and Paid Social?How many years of experience do you have of each?